St. Regis Hotels & Resorts to Debut in Serbia’s Capital City in 2019 with The St. Regis Belgrade

Iconic Luxury Brand will Move Into Exclusive 40-story Tower as the Crown Jewel of the Highly Anticipated Belgrade Waterfront Development

BELGRADE, Serbia - April 19, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced the signing of The St. Regis Belgrade and The Residences at The St. Regis Belgrade, a development project slated to open in 2019. Owned by Belgrade Waterfront LLC, the 125-room hotel will additionally feature 220 St. Regis branded residences in Kula Belgrade, the country’s highest mixed-use tower that will form the centerpiece of the new Belgrade Waterfront development.

“We are delighted to strengthen our relationship with Belgrade Waterfront LLC and to introduce the St. Regis brand and its bespoke hospitality to Serbia,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Belgrade is fast emerging as a popular tourist destination in Europe and we are proud to be part of this new, exciting landmark development.”

The St. Regis Belgrade will occupy the first nine floors of Kula Belgrade and will offer 125 elegant rooms and suites looking out to the city or River Sava. The hotel will feature distinct dining experiences including a destination restaurant at the top of the tower with panoramic views, an all-day dining venue and the St. Regis Bar, inspired by the iconic King Cole Bar at The St. Regis New York. Luxury leisure facilities will include a spa, pool, gymnasium, and unrivalled event and meeting space for special celebrations.

Guests at The St. Regis Belgrade will get to experience renowned hallmarks of the St. Regis brand, including St. Regis Butler Service which provides anticipatory service and customizes each stay according to personal tastes and preferences.

“The cooperation between Belgrade Waterfront and Starwood with The St. Regis Belgrade is a sign of prosperity for Serbia and its potential as a tourist destination. Setting the tone for Belgrade Waterfront, the St. Regis brand is renowned for providing unmatched services for its guests,” said Nikola Nedeljkovic, General Manager, Belgrade Waterfront. “Situated at a prime location in Kula Belgrade, the highest tower in the development, The St. Regis Belgrade will offer sweeping city and river views from the observation deck at the top of the tower.”

More than 550 feet tall and overlooking the Sava River and Kalemegdan Fortress, Kula Belgrade (Belgrade Tower in English) will set an unprecedented architectural benchmark for property developers in the region. Designed by internationally acclaimed design firm Skidmore, Owings & Merrill Global, Kula Belgrade will feature an observation deck at the top of the tower which will be the city’s only public observatory at this height.

The landmark building will feature 220 luxurious St. Regis branded residences ranging from 750 to 1700 square feet spread across the 14th and 39th floors. Residents will enjoy access to the services and amenities at The St. Regis Belgrade.

“This signing fuels Starwood’s strong growth momentum in Europe, where we continue to see a demand for high-end hotel accommodations,” said Karl Bieberach, Vice President, Development, Starwood Hotels & Resorts, Europe, Africa and Middle East. “We are particularly interested in expanding our luxury portfolio and The St. Regis Belgrade will be a terrific addition to our strong and growing footprint in the region.”

Situated along the Sava River, Belgrade Waterfront will feature commercial hubs, hotels, educational institutions, healthcare amenities, a 1.1 mile long public waterfront and parks featuring leisure attractions. The project will also feature a Cultural District and Historic Plaza, further making the city a cultural and artistic destination. The master planned community will also feature W Belgrade and The Residences at W Belgrade which are scheduled to open in 2019.

For more information, visit www.stregis.com and www.belgradewaterfront.com.

About St. Regis Hotels & Resorts

Combining classic sophistication with a modern sensibility, St. Regis is committed to delivering exceptional experiences at over 35 luxury hotels and resorts in the best addresses around the world. Since the opening of the first St. Regis hotel in New York City over a century ago by John Jacob Astor IV, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by signature St. Regis Butler Service. For more information and future openings, please visit stregis.com or follow Twitter, Instagram and Facebook.

About Belgrade Waterfront LLC

Belgrade Waterfront is a spectacular new city hub situated along River Sava in Belgrade, Serbia. On a site area of approximately 1 million sqm, and a total construction area of 1.8 million sqm, Belgrade Waterfront is a modern city within the city, developed by Eagle Hills. It will feature world-class residences and offices, Belgrade Mall, hotels, educational institutions, modern healthcare amenities, as well as a 2 kilometre long public waterfront edge and public parks featuring leisure attractions. For more information, visit www.belgradewaterfront.com.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160419006217/en/.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Simon Neggers
St. Regis Hotels & Resorts
Director, Global Communications
212.380.4029
Simon.Neggers@starwoodhotels.com

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