NORTH PALM BEACH, FL - (Marketwired - Apr 20, 2016) - Attitude Beer Holding Co., "The Company" (OTCBB: HVCW), temporarily referenced on the OTC Markets as Harrison, Vickers and Waterman Inc. since its merger with the public entity, updated shareholders on the progress of its new World of Beer tavern opening in Cambridge, Massachusetts (located in the Greater Boston area).
The Company plans to open the location in the second half of June 2016. Construction began earlier this year in February. The Company has already retained a General Manager for the location and is in the process of hiring staff. This will be the third World of Beer franchise location for the Attitude Beer Holding Co., with West Hartford and Milford Connecticut being the other two.
"Cambridge could be our most successful location yet," said Company CEO Roy Warren. "Located near two of the largest colleges in the region, Cambridge has its fair share of craft beer enthusiasts and our World of Beer franchise should be a perfect fit."
Cambridge is situated directly north of the city of Boston, across the Charles River. The city is home to two of the world's most prominent universities, Harvard University and the Massachusetts Institute of Technology.
After its first fiscal year of operation, the Company's 4,000 sq. foot West Hartford World of Beer location generated higher than expected revenues, recording $3.4 million dollars. The Milford location is also well placed, right off of the heavily trafficked I-95, in a popular mall. Revenues and earnings are expected to match or exceed West Hartford location.
Craft beer, which is World of Beer's main draw, is most popular amongst millennials (18-33) and gen-xers (34-50). Approximately 40% of Milford, Connecticut's population is in this age range, which is a large potential market for the new location.
Attitude Beer Holding Co., currently trading under the symbol: HVCW - temporarily referenced on the OTC Markets as Harrison, Vickers and Waterman Inc. since its merger with the public entity - has established a joint venture with New England WOB, LLC ("NEWOB") and Southeast Florida Craft, LLC ("SFC") to develop select World of Beer franchised locations in the state of Connecticut, greater Boston area and Dade and Broward counties in southeast Florida. HVCW represents the only way to invest in the rapidly growing World of Beer franchise.
For more about HVCW: visit: www.attitudebeer.com
Since opening its first tavern in Tampa, Florida in 2007, WOB has grown to 70 locations in 18 states. What began as a neighborhood tavern to sample great craft beers and swap beer-talk for co-founders Scott Zepp and Matt LaFon is becoming a unique cultural phenomenon celebrating the world of craft beers, great food and camaraderie. Centered on a diverse selection of local and global craft beers, delicious "tavern fare" and live music, WOB offers the best craft variety on the planet to the beer aficionado and casual beer fan alike.
SOURCE World of Beer
Roy G. Warren
Attitude Beer, Inc.