Massage Heights Launches Brand Refresh Across North America
Fast-growing Massage and Facial Services Franchise Evolves Retreat Design and Website
April 21, 2016 // Franchising.com // SAN ANTONIO – Massage Heights, a leader of professional, affordable and convenient therapeutic massage and facial services, announced today that it is refreshing its brand platform as part of the company’s commitment to provide its guests with a consistently elevated experience. Massage Heights’ new brand strategy will include a newly designed corporate website and Retreat design.
“Our goal with the new branding is simple - to build a platform dedicated to the well-being of the people we serve,” said Shane Evans, co-founder and president of Massage Heights, which currently operates more than 140 Retreats across the U.S. and in Canada. “Recent studies indicate that consumers are taking a more proactive approach to health and wellness. We see a really great opportunity to reach people who are using massage to help them feel better and live better, and it is our mission to better align ourselves with this trend so that we can meet the growing demand of massage as a lifestyle choice.”
Massage Heights enlisted LOOMIS, an award-winning advertising agency, to lead the brand refresh effort, which included new brand messaging and a revitalized visual identity. The new brand elements will roll out across all platforms in-store and online, including Massage Heights’ corporate website, which was designed by Giles Parscale. The refresh aligns with the company’s mission to reinforce the relevancy of massage as a long-term health and wellness benefit.
“When we asked guests why they come to Massage Heights, they consistently told us they are using massage for its long-term benefits throughout their lives,” explained Alice O’Donnell, vice president of marketing at Massage Heights. “Through our research, we realized that’s what makes Massage Heights different. We’re part of our customers’ daily lives, not just when they’re stressed or are having temporary pain. We’re an integral part of their overall health and wellness.”
Massage Heights’ new Retreat prototype will feature new renovations created to evolve the company into the next phase of life, including new waiting and shopping areas, guest-friendly massage rooms, a designated space for quick treatments and a new design that will make for a more serene atmosphere, among other elements. The company will roll out the new look and feel through 2016, with the goal of completing the transition by next year.
Massage Heights is on target to open 40 locations this year and aims to have 300 Retreats open by the end of 2018. As part of its accelerated growth strategy, the brand plans to develop franchised locations in cities like Denver, Kansas City, Tampa-St. Petersburg, San Diego, Nashville, Knoxville and Las Vegas in 2016. Additionally, Massage Heights is seeking area developers to grow the brand in Sacramento, Los Angeles, Northern Virginia, Nashville, Tampa-St. Petersburg and Salt Lake City.
As part of its nationwide expansion plans, Massage Heights is seeking qualified franchisees and area developers to join its growing brand. Prospective single- and multi-unit franchisees should have $175,000 in liquid assets and minimum $400,000 net worth per location, as well as experience in sales or retail management and managing hourly wage employees. Prospective area representatives should have $375,000 in liquid assets and minimum $600,000 net worth, as well as previous experience in franchising, sales, marketing and operating multiple sites, preferably in the retail, restaurant, hospitality or customer services industries.
In March 2016, Massage Heights announced it established a new brand management and development company, Elevated Brands. In addition to managing and developing Massage Heights, Elevated Brands formed a relationship with the first ultra-premium men’s grooming and lifestyle club, The Gents Place, to grow the brand nationally through franchising.
For more information about opening your own Massage Heights franchise, please visit http://www.massageheightsfranchise.com.
About Massage Heights
Massage Heights is a family owned, membership-based therapeutic services franchise company that provides Members and Guests convenient, professional, affordable resort-quality massage and facial services that help people achieve a balanced and healthy lifestyle, in an upscale Retreat environment. Regular massage and skin therapy services help people look and feel better from the inside out by aiding in the reduction of stress, pain management and increased relaxation, all resulting in the ability to tackle daily life with a higher level of vitality and positivity, truly elevating the everyday.
About Elevated Brands
Elevated Brands is the brand management and development company established by the principals of Massage Heights, the membership-based, therapeutic services franchise company. The company provides emerging lifestyle concepts with the tools and strategic planning needed to grow their brands through the franchising model. Through its leadership team's deep franchise experience in the health and wellness space, Elevated Brands is on track to build a family of lifestyle brands that are dedicated to the well-being of those they serve. Its current portfolio includes Massage Heights Franchising, Summit Franchise Supply and The Gents Place.
SOURCE Massage Heights
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