Super 8 Welcomed to Germany by Munich’s Rising Stars of Music, Food, Drink and Technology
City’s Trendsetters Come Out To Celebrate Grand Opening Of First German Hotel For The Brand
April 22, 2016 // Franchising.com // Munich – Live music, artisan cocktails, fashionable street food and a lively atmosphere: on April 21st, Wyndham Hotel Group announced the opening of the first Super 8 hotel in Germany, located in the fashionable Laim district of Munich. Super 8 Munich City West harmoniously combines international standards with regional features. To celebrate the hotel’s grand opening, around 150 guests attended a celebration at the new Super 8 Munich City West on Landsbergerstraße, where they were introduced to other local newcomers and rising stars in the fields of music, food and beverage, and technology.
Pictures of the evening: https://www.flickr.com/gp/140329363@N04/36s5U5.
Quiet location connected to the action
Super 8 Munich City West offers everything guests might need during a stay in the Bavarian capital, whether they are business travelers, city tourists or families. The hotel is just ten minutes away from the city center, making it the perfect starting point for sightseeing tours. It is no coincidence that Munich was selected as the first German location for Super 8: the city on the Isar is one of the top destinations for guests from all around the world, with a record number of 14.1 million overnight stays in 2015. "Munich is a bustling metropolis brimming with new ideas and innovative business models, as evidenced by the tremendous local talent showcased at our grand opening celebration" says Daniel Ruff, President and Managing Director EMEA for Wyndham Hotel Group. "Super 8 Hotels are modern and fit in well with the city, its fast-paced development and the discerning taste of guests from all over the world who visit. Super 8 hotels are equipped to meet international standards at a high level while also always emphasizing the unique character of the local area."
The ideal accommodation for city breaks
The first Super 8 in Germany offers more than just a central location and excellent connection to the public transport network. Super 8 Munich City West also offers a lounge, a coffee shop run in cooperation with traditional German company Dallmayr, a quiet terrace and a breakfast show kitchen serving Bavarian specialties. The complimentary Grab&Go breakfast, comprising a hot drink and sweet pastry, awaits guests who are pressed for time in the morning. The 168 bright rooms with a modern design have comfortable box-spring beds and luxurious bathrooms with under floor heating and a walk-in shower. Furthermore, guests of the Super 8 Munich City West hotel can also look forward to pictures of Munich's Siegestor, or “Victory Arch”, in their rooms. Guests can access their rooms using their smartphone as a key thanks to innovative technology from local company Hotelbird.
Bavarian coziness encounters International Flair
Super 8 attaches great importance in anchoring its establishments in the culture and heritage of the cities where it operates. Therefore it was only natural that creative minds and emerging Munich entrepreneurs were there at the opening event to welcome Super 8 to their community and share their products and ideas. The young entrepreneurs from 3BREW (http://3brew.de/) served up their soda beer to revelers. Co-founder David Blake Walker was really excited about participating in the opening event - especially because he has a personal connection to the Super 8 brand: “A family's friend knows Super 8-founder Ron Rivett from South Dakota, so we wanted to make Super 8 feel welcome in Munich!” Whilst Munich may be known as the beer capital of the world, gin and Lion’s vodka served as the basis for delicious cocktails such as the Munich Mules and G&T thanks to “the Duke” (https://theduke-gin.de/). Bavarian delicacies such as hearty roast pork and homemade burgers straight from the smoker were provided by Bazi's Schlemmerkucherl (https://www.facebook.com/BaziBox/), who interpreted modern Bavarian culinary art modern in a live open show kitchen, and Beefträger (www.beeftraeger.de) the original, American food truck. While enjoying their drinks and food, the guests were serenaded by local musician Ella Josaline. With her unique voice and her acoustical pop songs, on the stage the 17-year-old songstress from Munich enchanted everyone.
The Bavarian capital’s Start-up scene introduces itself
Next to the regional food and beverage partners, the Munich start-up scene made an appearance. Hotelbird (http://hotelbird.de/), the first app to be showcased, is even in use at the hotel. Founder Juan A. Sanmiguel presented the app live on site. They digitalized the entire communication process between reception and guests. That means you can check in, open the doors, pay and check out with the app. So you don't need extra time at the reception or a supplementary key. Exceptional gadgetry came from Pazls (http://pazls.de/), which had everyone staring in amazement: the magnetic technology connects pieces of furniture flexibly with each other. The new mobility startup Parkpocket (https://parkpocket.com/) presented their parking space finder, whiGutch provides real time information about available or free parking spaces. The innovative solution can be integrated directly into the car or navigation system.
Slideflight (https://www.slideflight.com/de) showcased their add-in for Microsoft PowerPoint, which enables presenters to broadcast live to an audience using a smartphone, tablet or notebook computer. The old school paper handouts can be replaced by a smart digital solution.
About Super 8
Part of Wyndham Hotel Group, the Super 8® hotel brand is one of the world’s most well-known hotel chains with more than 2,600 locations around the globe, more than any other U.S.-based economy lodging provider. Most hotels offer an array of complimentary amenities including free Wi-Fi, a free SuperStart® continental breakfast and the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty program. Travelers can join the free program at www.wyndhamrewards.com.
Each Super 8 hotel is independently owned and operated under a franchise agreement with Super 8 Worldwide, Inc. (SWI), or its affiliate. SWI is a subsidiary of Wyndham Hotel Group, LLC and parent company Wyndham Worldwide Corporation (NYSE: WYN). Reservations and information are available by visiting www.super8.com.
About Wyndham Hotel Group
Wyndham Hotel Group is the world’s largest hotel company based on number of hotels and is one of three hospitality business units of Wyndham Worldwide (NYSE: WYN). As both a leading hotel brand franchisor and hotel management services provider, the company’s global portfolio consists of over 7,800 properties and 678,000 rooms in 72 countries under the following brands: Dolce Hotels and Resorts®, Wyndham Grand®, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®,
Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada®, Baymont Inn & Suites®, Days Inn®, Super 8®, Howard Johnson®,
Travelodge® and Knights Inn®. Wyndham Rewards, the company’s guest loyalty program, offers more than 44 million members the opportunity to earn and redeem points at thousands of hotels across the world. For more information, visit www.wyndhamworldwide.com.
For more information about hotel franchising opportunities visit www.whgdevelopment.com.
SOURCE Wyndham Hotel Group
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