Druxy's Famous Deli Awarded CFA Franchisees' Choice Designation

OTTAWA, ON - (Marketwired - April 25, 2016) - Druxy's Famous Deli is pleased to announce that it received the 2016 Franchisees' Choice Designation at the 25th annual Canadian Franchise Association national convention in Ottawa, Ontario. This is the fourth year in a row since joining the Franchise Choice designation program in 2013 that Druxy's deli owners endorsed the company for its systems and leadership.

The prestigious award, launched in 2011, is based on an annual Canadian Franchise Association survey, where franchisee owners rate various aspects of the business model, including business planning and marketing, training and support, and the relationship between the franchisor and franchisee owner.

"This is an important awards program for us. It helps us examine the strength of our franchisee partner relationships and the effectiveness of our systems and programs," said Bruce Druxerman, President of Druxy's Inc. "As one of Canada's longest running deli franchises, it's rewarding to know that our deli heritage and authenticity, combined with our innovations at the store level, are appreciated by our deli owners."

The awards also act as an indicator for franchise candidates investigating new opportunities, helping them shortlist companies by identifying which brands score well with current owners. As part of the due diligence process, Druxy's encourages prospective franchisee owners to speak to existing deli owners about their experiences. "I've owned a Druxy's deli for over 15 years. One thing that has always impressed me is the genuine support and experienced advice we get from management to help us succeed," said Ezio Melaragno, franchisee owner of the Druxy's at The Princess Margaret Cancer Centre. 

"Part of the reason we've been around for so long is because we are constantly looking for ways to improve," added Peter Druxerman, Vice President of Marketing at Druxy's Inc. "Being a multi-year winner of this award proves that we are successfully serving the needs of our deli owners and their customers by staying ahead of the curve when it comes to providing fresh and healthy fast food alternatives."

"My brothers and I offer benefits to our deli owners that are unique in the industry," said Harold Druxerman, Vice President of Finance at Druxy's Inc. "The support from head office is unparalleled as we know the day-to-day realities from personal experiences, having operated fifty Druxy's restaurants for 15 years before creating our franchise model. The Franchisees' Choice award reinforces that this uniqueness is meaningful and we want to thank our deli owners for the vote of confidence."

About Druxy's Famous Deli

Druxy's Famous Deli was founded in 1976 by Bruce Druxerman with the goal of using the traditional deli format to offer fresh and healthy sandwiches, salads, soups, bagels and coffee to office workers in the downtown core of Toronto. Bruce was soon joined by brothers Harold and Peter and together they expanded the chain across Southern Ontario to 44 delis that include 11 hospitals and the Royal Ontario Museum. It is the focus on preparing traditional deli sandwiches from briskets of beef sliced steaming hot to order that truly differentiates Druxy's in the market place. This dedication to deli tradition permeates Druxy's operation from the quality of their product and personalized service to their choice of locations.

SOURCE Druxy's Famous Deli


Harold Druxerman



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