PizzaRev Launches Double Dough, a New Thicker Crust Option
First 50 guests at each PizzaRev location on May 1 will receive FREE Double Dough pizza.
April 25, 2016 // Franchising.com // LOS ANGELES, CA – PizzaRev, known for its fully customized dining experience, 30+ artisanal topping options and ability to flame fire pizzas to thin and crispy perfection in just three minutes, announced today that it will introduce a new thicker crust option. On May 1, 2016 PizzaRev will officially offer Double Dough at its 33 open restaurants across the country. The first 50 guests to arrive at each PizzaRev restaurant on May 1 will receive one free Double Dough pizza.
The Double Dough crust is just what it sounds like – double the dough and thickness of PizzaRev’s award-winning Signature Thin crust. Guest response to the thicker crust option was overwhelmingly positive when PizzaRev tested the Double Dough at select stores.
“Our guests rave about our thin and crispy crust; it makes for a memorable pizza experience and differentiates us from other pizzerias,” said Nicholas Eckerman, President, COO and co-founder of PizzaRev. “The introduction of Double Dough is in line with our mission to continuously innovate and allow guests to build a pizza that satisfies any craving. We believe that our existing fans and new guests will appreciate the option of Double Dough. It’s all about creating a fully customized experience for all pizza lovers.”
To further encourage trial of the thicker crust option, PizzaRev will give away Free Pizza for a Year to four winners of its #doubledoughdare Instagram campaign. Entrants will have a chance to win by sharing a photo or video of the Double Dough pizza on Instagram with the caption “I did the #doubledoughdare @PizzaRev.” Participants will receive another entry to win for each friend they #doubledoughdare by tagging/mentioning a friend in their Instagram caption. PizzaRev will announce one winner of Free Pizza for a Year each Monday in the month of May. No purchase is necessary to enter. Full contest rules can be found here: www.pizzarev.com/doubledoughdare.
PizzaRev is a Craft Your Own™ fast-casual pizza concept that has reinvented the way America eats its favorite food. Guests are empowered to fully customize an 11" pizza for one price. Homemade dough options, flavorful sauces, all-natural cheeses, and more than 30+ artisanal toppings, everything is on display at PizzaRev and assembled right before your eyes. The pizzas are then fired in a 900-degree, stone-bed oven which produces a thin and crispy Roman-style pizza in just three minutes. Los Angeles-based PizzaRev was founded in 2012; the executive team possesses a combination of Fortune 500 operating experience and high-profile restaurant management.
PizzaRev is currently franchising and announced a strategic partnership with Buffalo Wild Wings in 2013. The company currently operates 33 locations with more than 150 additional franchises under development across Mexico, Washington, D.C. and 16 states: AZ, CA, CO, GA, MA, MN, NE, NJ, ND, NV, NY, OH, SD, TN, TX and UT.
Visit www.PizzaRev.com for the latest company news and location information. You can also find PizzaRev on Facebook, Twitter, Google+, and Instagram.
Director of Marketing & PR