Starwood Hotels & Resorts’ Innovative aloft Brand Forges Ahead in Indonesia with the Signing of Aloft Jakarta Simatupang
aloft Jakarta Simatupang Will Bring a Vibrant Social Scene and Tech-Forward Mindset to Hyper-Connected Global Travelers in the Country’s Bustling Capital
JAKARTA, Indonesia - April 25, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the signing of aloft Jakarta Simatupang. Owned by PT. Anugrah Karya Bangsa, the hotel marks the fourth aloft hotel in Indonesia and the third aloft in Jakarta. Set to open on 1 January 2020, the hotel will bring its passion for live music and innovation to Indonesia’s bustling capital.
“We are thrilled to sign another aloft hotel in Jakarta as we forge ahead with our vigorous expansion plans in Southeast Asia,” said Charlie Dang, Regional Vice President, Southeast Asia, Starwood Hotels & Resorts Asia Pacific. “A booming area in terms of trade and tourism, Indonesia is a major draw for both leisure and business travelers. Not only are we are strengthening our partnership with PT. Anugrah Karya Bangsa, we are also leveraging their local expertise to bring aloft’s passion for live music, design, and tech-forward mindset to the next generation of travelers in Indonesia.”
Designed with today’s savvy global traveler in mind, aloft Jakarta Simatupang will feature 180 loft-inspired guestrooms and suites with the brand’s signature offerings, including the ultra-comfortable plush signature bed, an oversized showerhead, custom amenities by Bliss® Spa, fast and free WiFi, and LCD TVs – all to maximize work and play. The hotel will also offer three dining and social spaces for guests to munch, mix, and mingle, including an all-day dining restaurant, rooftop bar, and a grab & go bar.
Additionally, aloft Jakarta Simatupang will boast over 700 square meters of state-of-the-art meeting spaces, including a ballroom, four smaller meeting rooms, and a pre-function area. For guests to recharge and unwind, the hotel will provide its signature Splash swimming pool and Re:charge gym.
“We are excited to work with Starwood once again,” Francisco Oetama, Managing Director, PT Dua Cahaya Anugrah. “With our local experience and knowledge of property development and Starwood’s management expertise, strong brand platform, and powerful guest loyalty rewards program, we look forward to a continued fruitful partnership, bringing to life the many offerings of the aloft brand.”
As the largest city in Indonesia, Jakarta is the country’s economic, cultural, and political center with a population of over 10 million. aloft Jakarta Simatupang will be ideally situated along Jl. T.B. Simatupang at its junction with Jl. Ampera Raya Road in South Jakarta, which currently houses many office buildings. The hotel is located approximately 45 minutes’ drive from the Soekarno-Hatta International Airport.
“Indonesia is one of Asia’s most popular tourist destinations with tremendous growth opportunities for the hospitality sector and our brands,” said Rajit Sukumaran, Senior Vice President, Acquisitions and Development, Starwood Hotels and Resorts Asia Pacific. “We continue to see high demand for hotels across all price points and are thrilled to add the aloft Jakarta Simatupang to our strong portfolio in the region.”
aloft Jakarta Simatupang will mark the third aloft brand pipeline hotel in Jakarta behind the 140-key aloft Jakarta Kebon Jeruk (September 2017) and the 160-key aloft Jakarta Wahid Hasyim (December 2017).
Additionally, Starwood is accelerating growth in Indonesia with the recent openings of Four Points by Sheraton Bali, Kuta; Four Points by Sheraton Bandung; Sheraton Grand Jakarta Gandaria City Hotel; and The Hermitage, A Tribute Portfolio Hotel, which is Southeast Asia’s first Tribute Portfolio hotel. The Westin Jakarta is also set to open in the third quarter of 2016. These properties join Starwood’s dynamic portfolio that also encompasses the company’s Le Méridien, The Luxury Collection, The St. Regis, and W Hotels brands.
For more information, please visit www.alofthotels.com/experience
About aloft Hotels
With more than 100 hotels now open in 16 countries around the world, Starwood’s aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, please visit www.spg.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,300 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Tribute Portfolio™, Four Points® by Sheraton, aloft®, Element®, along with an expanded partnership with Design Hotels™. The Company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitter and Instagram and facebook.com/Starwood.
SOURCE Starwood Hotels & Resorts Worldwide, Inc.
Global Communications, aloft Hotels
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