Starwood Continues Aggressive Expansion in Latin America with the Signing of Two Leading-Edge Properties in Lima

aloft Lima Miraflores and aloft Lima Costa Verde will Bring an Innovative Style and Vibrant Social Scene to Peru’s Buzzing Capital

STAMFORD, Conn. - April 26, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its innovative aloft brand will soon debut in Peru, with two new properties in the country’s buzzing capital. Set to open in 2018, aloft Lima Miraflores and aloft Lima Costa Verde will bring tech-forward innovation, modern style and a vibrant social scene to Miraflores, the city’s most important sector. Both hotels are owned by and managed by Libertador, one the leading hotel groups in Peru. Grupo Libertador also owns and manages three Starwood hotels under The Luxury Collection brand in Cusco, Urubamba and Paracas and The Westin Lima Hotel & Convention Center.

“Latin America continues to be a key priority for the aloft brand, and we look forward to expanding our presence to Lima, one of South America’s most sought out destinations,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “With more than 100 hotels globally and a bullish pipeline, aloft continues to debut in some of the world’s most dynamic destinations.”

Since its launch in Latin America with the opening of aloft Bogota Airport in December 2011, the aloft brand has had a great deal of success propelled by its leading-edge design, tech-forward mindset and buzzing social scene. Now, it is set to more than double its footprint in Latin America, with six hotels in operation, including aloft Asuncion that opened its doors this month, and six more properties in the pipeline.

As the first aloft hotels in Peru, aloft Lima Miraflores and aloft Lima Costa Verde will bring the brand’s unique energy and style to this eclectic city. The hotels are strategically located in distinct areas of Miraflores, designed to serve the increasing number of hyper-connected global business and leisure travelers who visit the buzzing capital.

“Miraflores is a commercial district with a growing tourist demand. The two aloft hotels–both in unbeatable locations in the city –are an excellent complement to our existing Westin Lima Hotel & Convention Center located in San Isidro,” said Jorge Melero, CEO of Libertador Hotels, Resorts & Spas.

Oceanfront aloft Lima Costa Verde will feature 160 loft-like guest rooms and an enviable location on the boardwalk of Miraflores, making it ideal for leisure and business travellers alike. aloft Lima Miraflores, located in the heart of Miraflores, is part of a multi-use development complex that will have shops and dining. The hotel will have 164 loft-like guest rooms and more than 5,000 square feet of space for meetings and events.

Both properties will feature aloft’s bold and stylish design in guestrooms and public spaces as well as tech-forward features such as SPG Keyless entry and fast and free Wi-Fi. They will also provide guests with programming that is unique to the aloft brand, including access to local emerging artists and some of the hottest bands with Live At aloft Hotels, and signature cocktails and light bites the WXYZ® bar. Dining options will include Re:fuelSM by aloft, a café where guests can grab breakfast and lunch while on the go. They will also feature aloft’s signature Re:chargeSM fitness center and a Splash pool to unwind and relax.

“With the recently opened aloft Asuncion and more than six hotels set to open in the next three years, aloft is on track to more than double its footprint in Latin America,” said Victor Vazquez, Vice President of Latin America Development, Starwood Hotels & Resorts Worldwide, Inc. “aloft has been a key driver of our growth in the region, and continues to gain momentum as developers, investors and guests recognize its differentiated approach.”

aloft’s innovative initiatives set it apart from the competition. With the launch of SPG Keyless - an evolution of aloft’s Smart Check-In and the hospitality industry’s first mobile, keyless entry system - guests have the ability to use their smart phone as a key. The revolutionary technology is currently available at all aloft, Element and W Hotels Worldwide globally. Additionally, every aloft hotel around the world offers live, free access to local emerging artists and some of the hottest bands with Live At aloft Hotels programming at the W XYZ® bars.

aloft is Starwood’s fastest growing brand with 100 hotels in 16 countries now open and the company’s second largest pipeline in hotels. Fueled by accelerating demand in dynamic markets worldwide, aloft continues to enter new markets - including recent openings in Munich and Stuttgart, Germany - and is on track to double its footprint in Latin America in less than two years.

Let’s get social. Follow @aloftHotels on Twitter, check us out on Instagram @aloftHotels, or head to Facebook.com/aloftHotels.

About aloft Hotels

With 100 hotels open now and coming soon in 15 countries around the world, Starwood’s (NYSE:HOT) aloft brand delivers a fresh approach to the traditional staid hotel landscape. For today’s (and tomorrow’s) connected, curious and communal evolving global traveler, the aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com/experience.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,300 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Tribute Portfolio™, Four Points® by Sheraton, aloft®, Element®, along with an expanded partnership with Design Hotels™. The Company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitter and Instagram and facebook.com/Starwood.

About Libertador Hotels, Resorts & Spas

With hotels in Peru´s most attractive destinations, like Cusco, Lake Titicaca, Paracas, Arequipa, Lima and Trujillo, the Peruvian hotel group is preparing to celebrate its 40th anniversary in business with eight properties now in its portfolio which consists of The Westin Lima Hotel & Convention Center in Lima; Tambo del Inka, a Luxury Collection Resort & Spa, in the Sacred Valley; Hotel Paracas, a Luxury Collection Resort, south from Lima; Palacio del Inka, a Luxury Collection Hotel in Cusco, Libertador Lima, Libertador Arequipa, Libertador Lake Titicaca in Puno, and Libertador Trujillo.

For more information, please visit www.libertador.com.pe.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Ashley Chapman
Global Public Relations, aloft, Element & Four Points
(212) 380-4015
ashley.chapman@starwoodhotels.com

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