Get Twice The Fire-Grilled Chicken With El Pollo Loco’s New Double Chicken Salads

Four New Craveworthy Salads Available For A Limited Time Only Company Also Unveils Refreshed Advertising Campaign Featuring New Tagline, ‘Fresh From The Grill’

April 27, 2016 // // COSTA MESA, Calif. – El Pollo Loco (Nasdaq: LOCO), the nation’s leading fire-grilled chicken chain, today announced the launch of four new Double Chicken Salads, available for a limited time. The salads include premium ingredients like avocado and a double dose of El Pollo Loco’s signature citrus-marinated, fire-grilled chicken for twice the protein and flavor.

The new line of Double Chicken Salads includes the following:

  • Avocado Mango Chile – Avocado, mango salsa, cotija, chile seasoning
  • Avocado Taco – Avocado, sour cream, pinto beans, cheese, tortilla strips, pico de gallo
  • Southwest Bacon – Avocado bacon, grape tomatoes, cheese, corn
  • Avocado Fajita – Avocado, fajita vegetables, cheese, tortilla strips

Additionally, the Company announced the refresh to its advertising campaign, which includes the introduction of the brand’s new tagline ‘Fresh from the Grill.’ El Pollo Loco fans will see the new tagline throughout the Company’s new advertisements across various platforms including television, radio and in-restaurant.

“It’s an exciting time for El Pollo Loco as we not only launch fresh new salads featuring a double serving of our famous citrus-marinated, fire-grilled chicken but also unveil our new advertising campaign that we think will really resonate with fans,” said Ed Valle, Chief Marketing Officer at El Pollo Loco. “We’re excited because ‘Fresh From the Grill’ showcases El Pollo Loco’s superior grilling method and communicates both craveabilty and freshness. We hope guests enjoy both our new ads and the deliciously fresh salads.”

El Pollo Loco goes to crazy lengths to create Mexican-inspired entrées that are made with fresh ingredients and focuses on grilling its citrus-marinated chicken to perfection. The brand features its Grill Masters as the experts behind the grill who devotedly prepare El Pollo Loco’s signature chicken that is grilled over an open flame and then chopped and doubled up for each of the new salads.

About El Pollo Loco

El Pollo Loco (Nasdaq:LOCO) is the nation's leading fire-grilled chicken restaurant chain renowned for its masterfully citrus-marinated, fire-grilled chicken and handcrafted entrees using fresh ingredients inspired by Mexican recipes. With more than 435 company-owned and franchised restaurants in Arizona, California, Nevada, Texas and Utah, El Pollo Loco is expanding its presence in key markets like Houston and Dallas through a combination of company and existing and new franchisee development.

Visit us on our website at
Follow on Twitter: @ElPolloLoco
Follow on Instagram: @ElPolloLoco
Join e-club:

SOURCE El Pollo Loco

Media Contact:

Christine Beggan



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Are you ready to join the best glass repair and replacement franchise in the world? NOVUS Franchising is the perfect opportunity for people looking...
Join the national insurance restoration service franchise that specializes in fire, mold, and water damage clean up. PuroClean offers a low investment
Smoothie Factory
Are you interested in a health conscious franchise opportunity in a growing smoothie industry that does over $2 billion in annual sales in the United...
Jimmy John's Gourmet Sandwiches
One of the fastest growing franchises in the U.S., Jimmy John’s has been making fresh, fast, tasty sandwiches since 1983.
American Family Care
The demand for health care services increases every year. People want and need access to health care on their terms - which usually means immediately!
Share This Page

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.