Challenger Perspective: Sheraton Hotels & Resorts Launches New Original Content Series “Rival Town Rundowns” on MLB.com
Five-Part Series Will Spotlight MLB® Rivalry Games this Season with the Help of Baseball Stars Bernie Williams, Matt Carpenter, Billy Butler and Brandon Belt
Sheraton Also Gives Fans a Chance to Experience the Content Series in Real Life for the Ultimate Summer of Baseball through Rival Town Rundowns Contest
STAMFORD, Conn. - May 4, 2016 - (BUSINESS WIRE) - In celebration of its partnership with Major League Baseball® (MLB®), Sheraton Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced a new original content series Rival Town Rundowns on MLB.com that will give baseball fans an unprecedented perspective on travel through tips from their favorite pros visiting a ‘rival’ city. From San Francisco to New York, some of MLB’s biggest stars will divulge their favorite spots to eat, drink and visit when traveling to rival cities. To give baseball enthusiasts a chance to get in on the action, Sheraton is also announcing the Rival Town Rundowns contest where fans can either nominate someone or submit their own story of why they deserve to win the trip of a lifetime to see five of the hottest rivalry games in MLB this year.
With millions of baseball fans traveling every season to see their favorite team play in away games, Rival Town Rundowns seeks to give these travelers the quick and easy run-down on what to do and where to go while staying in “foreign territory.” A five-part video series that will roll-out over the course of the baseball season on MLB.com, Rival Town Rundowns will be hosted by ESPN broadcaster Jessica Mendoza and feature the following rival city spotlights:
- New York vs. Boston with Bernie Williams
- Oakland vs. Seattle with Billy Butler
- St. Louis vs. Chicago with Matt Carpenter
- San Francisco vs. Los Angeles with Brandon Belt
- New York vs. Toronto with Bernie Williams
“As the Official Hotel of MLB, Sheraton is dedicated to providing guests effortless ways to stay connected to their favorite teams while on the road,” said Bob Jacobs, Vice President of Brand Management, Sheraton North America. “With so many fans traveling throughout North America to show their teams’ support, we wanted to provide a different spin on the usual city guide that unveils MLB players confessing what they love about competitor cities.”
Sheraton: The Official Hotel of Major League Baseball
Last year, Sheraton Hotels & Resorts and Starwood Preferred Guest® (SPG®) announced a new exclusive partnership with Major League Baseball® (MLB®), designating Sheraton as the “Official Hotel of Major League Baseball” and SPG as the “Official Hotel Loyalty Program of Major League Baseball.” Sheraton now provides guests with complimentary access to MLB.TV during their stays. MLB.TV is the longest-running and most widely distributed live streaming service in all of sports, enabling out-of-market fans to watch every game live. Sheraton has also added MLB Network as a new in-room entertainment channel, giving fans access to games, highlights and analysis wherever they travel. Fans are able to book their hotel stays from a Sheraton booking widget located on select teams’ schedule pages.
For more information on Rival Town Rundowns visit: RivalTownRundowns.com
About Sheraton Hotels & Resorts
Sheraton Hotels & Resorts, the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched “Where Actions Speak Louder,” a multi-channel, multi-million dollar advertising campaign that highlights the brand’s ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service. With work well underway, the brand has already rolled out a variety of initiatives under Sheraton 2020, including Paired, a new imaginative lobby bar menu; the richest SPG promotion in the brand’s history; and Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts. To learn more, visit www.sheraton.com. Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and facebook.com/Sheraton.
SOURCE Starwood Hotels & Resorts Worldwide, Inc.
Sheraton Global Public Relations