goeasy Ltd. Appoints New Director

goeasy Ltd. Appoints New Director

MISSISSAUGA, ONTARIO - (Marketwired - May 5, 2016) - goeasy Ltd. (TSX:GSY) ("goeasy" or the "Company"), the leading full service provider of goods and alternative financial services that improve the lives of everyday Canadians, welcomes Susan Doniz to its Board of Directors.

Ms. Doniz is a talented technology executive with over 20 years of progressive business experience in blue-chip, industry-leading organizations. Susan has built a successful career as a technologist, digital strategist and general manager at Proctor & Gamble. She spent the majority of her career in roles of progressive responsibility in a number of international locations spanning Europe, Latin America and North America, culminating in her role leading a multi-functional effort to digitize P&G's "concept creation-to-purchase" process.

After 17 years with P&G, Ms. Doniz left the company to become Global Chief Information Officer for Aimia, a $2B loyalty analytics company. In this role, she led a team of 500 technologists globally and was responsible for the organization's digital strategy. The latter included building out the global processes and platform for the company's digital channel strategy spanning mobile, web and call centre, as well as new service innovations for its core loyalty and marketing analytics products.

Currently, she has transitioned into a number of Board Director roles where she shares her expertise in digital, technology, analytics, loyalty and customer experience. Susan has a truly international background having worked in multiple countries and, in 2011, she was named one of Canada's Most Powerful Women in the Trailblazers and Trendsetters category.

Ms. Doniz attended the University of Toronto where she completed a Bachelor of Applied Science and Engineering and received numerous scholarships and leadership awards. She continued her education with post-bachelor studies in Information Systems at the Technische Universiteit Eindhoven in the Netherlands as a Canadian Rotary Ambassadorial Scholar. Ms. Doniz also sits on numerous Boards of Directors including SNIPP Interactive Inc., Bayshore HealthCare, Women's College Hospital Foundation and the Ontario Science Center.

"We are delighted to have Susan join the goeasy board and look forward to her sharing the deep level of understanding she has in technology and digital strategy to help us drive innovation and growth forward at goeasy in support of the company's strategic plans and initiatives," commented Don Johnson, Chairman of goeasy Ltd.

"goeasy has shown through its past history how to innovate and grow products that both increase the top and bottom line but also have profoundly affected the lives of the people that it has served - I am thrilled to be able to extend my expertise to this," said Ms. Doniz.

About goeasy

goeasy Ltd. is the leading full service provider of goods and alternative financial services that improve the lives of everyday Canadians. Today,goeasy Ltd. serves its customers through two key operating divisions, easyhome and easyfinancial. easyhome is Canada's largest lease-to-own company, offering brand-name household furniture, appliances and electronics to consumers under weekly or monthly leasing agreements through both corporate and franchise stores. easyfinancial is the leading provider of alternative financial services, offering consumer loans between $500-$15,000, and is supported by a strong central credit adjudication process and industry leading risk analytics. easyfinancial also operates an indirect lending channel, offering loan products to consumers at the point-of-sale of third party merchants. Both operating divisions of goeasy Ltd. offer the highest level of customer service and enable customers to transact through a national store and branch network of over 180 easyhome Leasing and 200 easyfinancial locations across Canada and through its online and mobile eCommerce enabled platforms.

goeasy Ltd. is listed on the TSX under the symbol 'GSY'. For more information, visit www.goeasy.com.

SOURCE goeasy

Contacts:

David Ingram
goeasy Ltd.
President and Chief Executive Officer
(905) 272-2788

Steve Goertz
goeasy Ltd.
Executive Vice President and Chief Financial Officer
(905) 272-2788
www.goeasy.com

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