Viva La Tortilla: Costa Vida Declares June 4 as the First Official National Tortilla Day

National Fresh-Casual Franchise to Offer $5 Pork Burritos, Free Tortillas throughout the Day

May 10, 2016 // Franchising.com // SALT LAKE CITY – Tender and soft, coming in all shapes and sizes, tortillas are one of the most versatile, yet under appreciated foods to date. Consumed more than any other type of bread in the United States, one has to wonder how America doesn’t have a day dedicated to celebrating the humble tortilla.

Taking note of this monstrosity of a situation is Costa Vida Fresh Mexican Grill, a Utah-based, fast-casual restaurant focused on redefining traditional Mexican cuisine. Costa Vida has taken the matter into their own hands and has declared June 4 as the official National Tortilla Day. 

Known for its innovative cuisine inspired by coastal Mexico, Costa Vida prides itself on clean eating through made-from-scratch menu options using only the freshest, natural and whole ingredients. Devoted to promoting healthy lifestyles and keeping a focus on fresh, customizable options that accommodate guests’ individual dietary needs, the brand offers an extensive variety of gluten-friendly choices and several flavorful options. In honor of the newly claimed holiday, the restaurant will be offering $5 smothered pork burritos, in addition to free tortillas throughout the day. 

“Although often unacknowledged, tortillas are an essential foundation to many of our best offerings,” said Sean Collins, CEO of Costa Vida Fresh Mexican Grill. “Costa Vida takes pride in having our tortillas made-to-order daily in our restaurants. Our first location opened on June 4 in 2003, making it the perfect day to pay proper tribute to the almighty tortilla.”

For more information on National Tortilla Day, visit www.NationalTortillaDay.com. To find the nearest Costa Vida location, visit http://www.costavida.com/locations/.

About Costa Vida

Costa Vida is a fast-casual restaurant inspired by the fresh tasting foods and vibrant lifestyle from the coast of Mexico. Costa Vida’s food is created every day from scratch using quality ingredients. The menu offers a variety of custom, made-to-order items such as burritos, tacos, enchiladas, quesadillas, salads and nachos. Protein choices include sweet pork, grilled chicken, shredded beef, raspberry chipotle chicken, grilled steak and shrimp. As a growing and successful brand, Costa Vida offers exciting and vibrant franchise business opportunities. For more information, visit www.costavida.net.

SOURCE Costa Vida  

Media Contact:

Toni Lewin
Fishman Public Relations
(847) 945-1300
tlewin@fishmanpr.com

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