May 12, 2016 // Franchising.com // Riverside, Calif. – It’s BBQ season at Farmer Boys restaurants. The brand, known for cooked-to-order breakfasts, burgers and more, announced today the introduction of two new Smokehouse BBQ products. Available for a limited time, the Smokehouse BBQ line at Farmer Boys consists of the new Smokehouse BBQ Bacon Cheeseburger, the new Smokehouse BBQ Chicken Sandwich, and an existing favorite, the BBQ Chicken Ranch Salad.
Like all quarter-pound burgers at Farmer Boys, the Smokehouse BBQ Bacon Cheeseburger is made with 100% USDA pure beef, ground fresh and fire-grilled. It’s topped with all-American cheese, thick double-smoked bacon, hand-battered crispy onion straws, smoky BBQ sauce, and served on a savory onion bun.
The Smokehouse BBQ Chicken Sandwich boasts an all-natural whole chicken breast, topped with crisp lettuce and tomato, smoky BBQ sauce, cheese, and bacon on a toasted onion bun. Guests can also enjoy the BBQ Chicken Ranch Salad loaded with grilled or crispy chicken, crisp greens, hand-battered onion straws, BBQ sauce, and ranch dressing,
“The new Smokehouse items at Farmer Boys are the perfect combination of classic quality Farmer Boys ingredients and bold new flavors”, says Larry Rusinko, Chief Marketing Officer at Farmer Boys. “Farmer Boys’ smokehouse-inspired BBQ sauce is the perfect balance of sweet, spice and smoke.”
The Smokehouse BBQ products are available at all Farmer Boys locations now through September 4th, 2016. The promotion will be supported by in-store merchandising and TV advertising. TV spots featuring the Smokehouse BBQ Bacon Cheeseburger and the Farmer Boys Scarecrow will air in the Los Angeles and Las Vegas markets.
Headquartered in Riverside, California, Farmer Boys is a fast casual restaurant chain founded in 1981 serving award-winning burgers, specialty sandwiches, crisp salads, signature sides, and all-day breakfast. Farmer Boys currently operates 88 restaurants in California and Nevada. For more information, visit http://www.farmerboys.com.
SOURCE Farmer Boys
Farmer Boys Restaurants
3452 University Avenue
Riverside, CA 92501