An Instant Classic: Krispy Kreme Doughnuts Puts a Sweet Twist on American Classics

Jolly Rancher Chillers®, Two New Doughnuts Now Available

WINSTON-SALEM, N.C. - May 16, 2016 - (BUSINESS WIRE) - Your classic summertime treats are getting a tantalizing revamp. Krispy Kreme Doughnuts, Inc., today announced a sweet new line of classic summer treats. The Cherry Pie doughnut, Strawberry Shortcake doughnut and Jolly Rancher Chillers are available now through July 10 at participating U.S. shops.

“These summertime offerings are inspired by the very things that make this season so special in America,” said Tony Thompson, President and CEO of Krispy Kreme Doughnuts. “Summertime is a time for spending time with family and friends, and we know our sweet treats are the perfect pairing for outdoor fun all summer long.”

The new Cherry Pie Doughnut is a classic Krispy Kreme shell filled with sweet cherry filling. This doughnut is then topped with pie pieces, a dollop of cherry filling and an icing drizzle.

The Strawberry Shortcake Doughnut is filled with an indulgent strawberry shortcake filling and features a strawberry drizzle, white Kreme™ topping and pie pieces.

Krispy Kreme’s new Jolly Rancher Chillers is the perfect fruity frozen drink to keep you cool this summer. The Jolly Rancher Chillers are available in both Blue Raspberry and Watermelon flavors.

Share your favorite way to keep cool this summer using #KrispyKreme.

About Krispy Kreme Doughnuts, Inc.

Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme Doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Companyhas more than 1,000 retail shops in 25 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one its many social media channels, includingwww.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160516005014/en/.

SOURCE Krispy Kreme Doughnuts, Inc.

Contact:

Sarah Roof
Krispy Kreme Doughnuts, Inc.
Corporate Communications Coordinator
336-726-8878
sroof@krispykreme.com

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