Cherokee Global Brands to Launch Everyday California Casual Footwear at Flip Flop Shops
June 01, 2016 // Franchising.com // SHERMAN OAKS, CA – Cherokee Global Brands (NASDAQ: CHKE), a global brand marketing platform, announced it has signed a licensing agreement with Saliluz LLC, a division of Cobian® footwear to create a collection of men’s and women’s casual footwear and flip flops under the Everyday California® brand, for distribution in Flip Flop Shops®. Everyday California, LLC and Flip Flop Shops, LLC are wholly-owned subsidiaries of Cherokee Global Brands.
Scheduled to debut in Spring of 2017, the Everyday California collection will be co-developed by Flip Flop Shops and Cobian, a longtime leader in the casual footwear space and a top- performing brand within Flip Flop Shops.
“We acquired Flip Flop Shops last fall with plans to identify and pursue innovative licensing opportunities that synergize our portfolio. The Everyday California footwear collection created by Cobian will be the first of many partnerships that leverage our brand assets and relationships with respected category leaders,” said Howard Siegel, president and COO of Cherokee Global Brands. “Everyday California and Flip Flop Shops are lifestyle brands that are known for quality, comfort and living life to the fullest. Cobian is the perfect partner to deliver on that promise.”
“The success of Flip Flop Shops’ business model has been driven in large part by our discriminating approach to brand selection.” says president of Flip Flop Shops, Brian Curin (size 10). Our loyal customers know that we only partner with best-in-class brands and our brand partners consider us to be a flagship showcase for their lines. The Everyday California collection perfectly aligns with our commitment to delivering the hottest brands and latest styles of flip flops and casual footwear. To be able to introduce another great lifestyle brand in our shops and expand our relationship with our trusted partner, Cobian at the same time is the best of all worlds.”
“Focusing on our retail relationships by providing our partners with a competitive edge in the marketplace has always been at the core of Cobian’s mission. Cobian’s private label division, Saliluz, can deliver further on this commitment by providing custom footwear solutions with increased margin potential at retail while still maintaining Cobian’s value, comfort and quality to which our partners are accustomed,” states Aubrey Kuepper, vice president of sales and marketing at Cobian. “We appreciate the opportunity to work hand in hand with Cherokee Global Brands and Flip Flop Shops to design and manufacture the best possible sandal line for Everyday California, while providing retailers of the brand a product with a great value proposition that is right on trend.”
About Cherokee Global Brands
Cherokee Global Brands is a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California®, Sideout®, ále by Alessandra® and Flip Flop Shops®, a leading franchise retail chain, across multiple consumer product categories and retail tiers around the world. The Company currently maintains license and franchise agreements with leading retailers and manufacturers that span over 50 countries in 9,000 retail locations. Its retail, franchise and e-commerce platform partnerships include: Target Stores (U.S.), Kohl's (U.S.), Sears Canada (Canada), Walmart (Canada), Argos & Sports Direct (UK and Ireland), Flip Flop Shops® (US, Canada, Caribbean, Middle East and South Africa), RT-Mart (Peoples Republic of China), Pick 'n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Nishimatsuya (Japan), Landmark Group's Max Stores (certain Middle East and North Africa countries), Reliance Trends Stores (India) and the TJX Companies (U.S., Canada and Europe).
About Flip Flop Shops®
Flip Flop Shops is a Wholly-Owned Subsidiary of Cherokee Global Brands. Founded in 2004, Flip Flop Shops® is the authentic retail chain exclusively devoted to the hottest brands and latest styles of flip flops and casual footwear. Its mission is to live to create innovative ways to “Free Your Toes®” and “Free Your Life” to promote a casual, healthy, stress-free lifestyle! In addition to being an Environmentally Responsible Retailer™, one of the company’s major initiatives is designed to reduce stress levels and raise funds and awareness for the American Heart Association. The company began franchising in 2008 and now operates shops globally throughout the United States, Canada, the Caribbean, South Africa, and the Middle East. For more information, visit www.FlipFlopShops.com
SOURCE Cherokee Global Brands
CFO, Cherokee Global Brands
EVP Global New Business
(818) 908-9868 x315
President Flip Flop Shops (size 10)
Orsi Public Relations
For Cherokee Global Brands