June 02, 2016 // Franchising.com // MADISON, N.J. - Century 21 Real Estate LLC today announced the launch of its “Give Dad Nothing” Father’s Day gift campaign, enabling children of all ages to give their dads exactly what they seemingly wish for year-after-year – a piece of absolutely nothing.
Starting today and until June 19, 2016 at 11:59 p.m., consumers can log onto givedadnothing.com and enter the name of their dad to receive a free, printable certificate of a 24-hour license on Father’s Day for a parcel of land in Nothing, Arizona. They can then download, print or e-mail the certificate, along with a special #givedadnothing Father’s Day card, and send Dad this unique gift idea digitally or by U.S. mail. Plus, the microsite givedadnothing.com also houses a sharable video about the Father’s Day gift campaign and an interactive 360-degree view for consumers to explore the town of Nothing.
“Our strategic growth initiatives and continued investment in marketing activities are helping to drive our market momentum as a brand, and this campaign allows us to tap into a culturally relevant moment in time and help our affiliated sales associates engage, connect and build long-term relationships with homebuyers and sellers in a clever, unexpected way,” said Cara Whitely, chief marketing officer, Century 21 Real Estate. “As a brand, we have always believed in the power of real-time social and digital marketing initiatives that position SMARTER. BOLDER. FASTER®. Century 21 affiliated sales professionals as the local market leaders and innovators in the markets that they serve.”
Nothing, Arizona is a deserted town located in Mohave County approximately 120 miles northwest of Phoenix.
To claim a piece of Nothing or to give Nothing as a gift, please visit givedadnothing.com. To follow along in the fun, search #GiveDadNothing or visit the Century 21 brand’s Instagram, Twitter, Facebook and YouTube social channels.
The Century 21 brand first revolutionized real estate with the introduction to the industry of the franchisor/franchisee model by real estate brokers Art Bartlett and Marsh Fisher on July 28, 1971. Today, the Century 21 brand is the most recognized name in real estate* and the leader in brand awareness among consumers presented with a list of real estate agencies for the 17th year in a row.* Century 21 Real Estate LLC is committed to making a difference in people’s lives by delivering to market innovative tools and technologies, marketing support and the use of its iconic brand marks that help its independent brokers and affiliated sales associates provide a seamless experience to real estate consumers around the world.
Century 21 Real Estate LLC is comprised of approximately 6,900 independently owned and operated franchised broker offices in 78 countries and territories worldwide with more than 101,000 independent sales professionals. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are Century21.com, Century21Global.com, commercial.Century21.com, Century21.com/finehomes, and Century21espanol.com.
Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. © 2016 Century 21 Real Estate LLC. All Rights Reserved. Century 21®, the Century 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
*Study Source: April 2015 Ad Tracking Study conducted by Millward Brown.
SOURCE Century 21 Real Estate LLC
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