Starwood’s Tech-Forward Aloft Brand Opens Fourth Hotel in Raleigh-Durham
Aloft Raleigh-Durham Airport Brier Creek Caters to the Hyper-Connected Global Traveler with Leading-Edge Design, a Buzzing Social Scene and Live Music Performances at W XYZ bar
STAMFORD, Conn. - June 6, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced its fast-growing Aloft brand has opened its fourth hotel in Raleigh-Durham. Owned and managed by Narsi Properties, Aloft Raleigh-Durham Airport Brier Creek boasts an ideal location just minutes from Raleigh-Durham International Airport (RDU) and Research Triangle Park. The new Aloft features 144 spacious, loft-like rooms, accessible technologies and live music at W XYZ Bar.
“We are thrilled to expand our presence in Raleigh-Durham, one of the nation’s fastest-growing metropolitan areas and a leading research and technology hub,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “With more than 100 hotels in dynamic destinations around the globe, Aloft is a hit with today’s hyper-connected global traveler due to its innovative programming, tech-forward mindset and buzzing social scene.”
“Aloft Raleigh-Durham Airport Brier Creek will help meet the rising demand for high-caliber lodging in this high-growth area,” said Deven Patel, Principle, Narsi Properties. “The new Aloft hotel will appeal to business and leisure travelers, seeking a stylish, tech-forward experience in an unbeatable location.”
Aloft Raleigh-Durham Airport Brier Creek is just ten minutes from baggage claim and within close proximity of the offices of numerous companies such as Lenovo, Motorola, Oracle and GlaxoSmithKline. Downtown Raleigh and Durham are both nearby as are the upscale shops and eateries at Brier Creek Shopping Center and sporting events at the area’s leading universities, including North Carolina State University, Duke University and the University of North Carolina at Chapel Hill.
Aloft Raleigh-Durham Airport Brier Creek features SPG Keyless—Starwood’s industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key—and fast and free Wi-Fi throughout the property. The hotel offers 2,000 square feet of meeting space; a Re:chargeSM fitness center; Re:fuelSM by Aloft – a one-stop gourmet grab & go food and beverage area; and live, local music at the brand’s signature WXYZ® bar as part of the signature Live At Aloft Hotels music series.
Let’s get social. Follow @AloftHotels on Twitter, check us out on Instagram @AloftHotels, or head to Facebook.com/AloftHotels.
About Aloft Hotels
With 100 hotels in 16 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For today’s (and tomorrow’s) connected, curious and communal evolving global traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com/experience.
SOURCE Starwood Hotels & Resorts Worldwide, Inc.
Global Public Relations
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