Starwood’s Tech-Forward Aloft Brand Opens Fourth Hotel in Raleigh-Durham

Starwood’s Tech-Forward Aloft Brand Opens Fourth Hotel in Raleigh-Durham

Aloft Raleigh-Durham Airport Brier Creek Caters to the Hyper-Connected Global Traveler with Leading-Edge Design, a Buzzing Social Scene and Live Music Performances at W XYZ bar

STAMFORD, Conn. - June 6, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced its fast-growing Aloft brand has opened its fourth hotel in Raleigh-Durham. Owned and managed by Narsi Properties, Aloft Raleigh-Durham Airport Brier Creek boasts an ideal location just minutes from Raleigh-Durham International Airport (RDU) and Research Triangle Park. The new Aloft features 144 spacious, loft-like rooms, accessible technologies and live music at W XYZ Bar.

“We are thrilled to expand our presence in Raleigh-Durham, one of the nation’s fastest-growing metropolitan areas and a leading research and technology hub,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “With more than 100 hotels in dynamic destinations around the globe, Aloft is a hit with today’s hyper-connected global traveler due to its innovative programming, tech-forward mindset and buzzing social scene.”

“Aloft Raleigh-Durham Airport Brier Creek will help meet the rising demand for high-caliber lodging in this high-growth area,” said Deven Patel, Principle, Narsi Properties. “The new Aloft hotel will appeal to business and leisure travelers, seeking a stylish, tech-forward experience in an unbeatable location.”

Aloft Raleigh-Durham Airport Brier Creek is just ten minutes from baggage claim and within close proximity of the offices of numerous companies such as Lenovo, Motorola, Oracle and GlaxoSmithKline. Downtown Raleigh and Durham are both nearby as are the upscale shops and eateries at Brier Creek Shopping Center and sporting events at the area’s leading universities, including North Carolina State University, Duke University and the University of North Carolina at Chapel Hill.

Aloft Raleigh-Durham Airport Brier Creek features SPG Keyless—Starwood’s industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key—and fast and free Wi-Fi throughout the property. The hotel offers 2,000 square feet of meeting space; a Re:chargeSM fitness center; Re:fuelSM by Aloft – a one-stop gourmet grab & go food and beverage area; and live, local music at the brand’s signature WXYZ® bar as part of the signature Live At Aloft Hotels music series.

Let’s get social. Follow @AloftHotels on Twitter, check us out on Instagram @AloftHotels, or head to Facebook.com/AloftHotels.

About Aloft Hotels

With 100 hotels in 16 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For today’s (and tomorrow’s) connected, curious and communal evolving global traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com/experience.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Ashley Chapman
Global Public Relations
Aloft, Element & Four Points by Sheraton
212-380-4015
Ashley.chapman@starwoodhotels.com

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

The Human Bean
Our commitment to developing the best drive-thru espresso led us to franchising. Unlike nearly all other franchises, we do not charge...
True REST Float Spa
Be on the ground floor of taking this movement mainstream by joining the established market leader today!
Saladworks
Saladworks leads the exploding fast-casual salad space, with nine consecutive quarters of positive same-store sales growth through 2017. America's...
Discovery Point Child Development Centers
• 30 years of brand strength in educational childcare • Only childcare franchise with a flat fee system (vs. fees based on % of your total...
Big Whiskey's American Restaurant & Bar®
Big Whiskey's American Restaurant & Bar® has become a legend in Missouri over the last 10 years. Now franchising to exceptional operators across...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.