Alamo Drafthouse Unveils New Kids Menu: Delicious, Nutritious And Entirely Upgraded
By engaging directly with parents and kids, Alamo innovates its kids' menu; makes it bigger, better, tastier - and more fun
June 07, 2016 // Franchising.com // Austin, TX - Just in time for family moviegoing this summer, the Alamo Drafthouse is pleased to announce the rollout of its innovative new kids menu. Food is an integral part of the Alamo Drafthouse, and this new menu seeks to elevate the theatrical experience for younger patrons, too, with delicious, healthful offerings - and plenty of fun indulgences, too.
The menu debuts on June 7 at Alamo venues in Austin, TX (excluding Ritz); El Paso, TX, Houston, TX, Kalamazoo, MI, Kansas City, MO; Lubbock, TX, and Yonkers, NY; with more venues to follow later in the season.
"Going to the movies is a special treat, particularly for families," says Amy Averett, Alamo's Director of Family and Community Engagement. "We wanted our new kids menu to truly reflect that by offering fun, delicious foods that kids can't get every place else. At the same time, we wanted something that worked in the real world for parents. We're thrilled with the delicious results that strike a balance between the two."
Alamo opened its kitchen and worked directly with parents and kids to rethink the menu and its format entirely. Based on their feedback, the menu incorporates new flavorful and health-conscious options - entrees like Turkey Meatball Sliders and sides like Roasted Broccoli with Parmesan - along with plenty of fun and unusual treats for kids that families won't find any place else, like the new Blueberry Pancake and Cereal milkshakes, and the Caramel Apple Fizz Soda.
The menu also features small important changes to the way food is served to make the experience more fun and easy for kids and parents alike. And, in addition to affordable a la carte items, the new menu features a fun and simple prix fixe option. For just $7, kids and parents can "choose their own adventure" by picking one main dish, one side, and one sweet from the list of fixed price options that can all be mixed and matched.
"This menu is a great balance of choice, nutrition and fun," says Michelle McCurdy, an Austin area mom who participated in the new menu process. "My four-year-old has declared that he will be ordering the entire menu on our next visit."
Check out the attached menu and view/download hi-res photos here:
NEW KIDS Menu and Photos: https://www.dropbox.com/sh/wo3fb6wz3jo79ay/AABGmnNRTL2dM9BorkpcUsCxa?dl=0
About Alamo Drafthouse
Tim and Karrie League founded Alamo Drafthouse Cinema in 1997 as a single-screen mom and pop repertory theater in Austin. Nineteen years later, the now 24-location chain has been named "the best theater in America" by Entertainment Weekly and "the best theater in the world" by Wired.com. The Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high profile, star-studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including Drafthouse Films which has garnered two Academy Award nominations in its short four-year existence and Birth.Movies.Death., an entertainment news blog curated by veteran journalist Devin Faraci.
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