California Tortilla Roxbury Opens in Morris County this June

Fast Casual Concept Continues Expansion Throughout New Jersey

June 09, 2016 // Franchising.com // SUCCASUNNA, NJ - Later this month, California Tortilla will open its doors in Roxbury, NJ, making it the fourth New Jersey location for the DC-based chain. Situated just off Route 46 in the outdoor Roxbury Mall, the newest location brings its fresh, imaginative Mexican menu to the New Jersey suburb kicking things off with Free Burrito Day to celebrate the Grand Opening in late June (date TBD).

Store owner Ashwin Prajapati is a veteran to the franchise industry, with over fourteen years’ experience operating ten Dunkin Donuts locations throughout New Jersey. After years of continued success, he was ready to take on a new concept: a brand that you didn’t necessarily see on every corner, one with a fresher, healthier product. When he discovered California Tortilla, he knew he had found the right fit.

California Tortilla opened its first store twenty years ago in Bethesda, MD, and has since expanded northward to new markets including Philadelphia, Florida, New Jersey and the greater NYC metropolitan area. Along the way, California Tortilla developed a loyal fan base with adventurous flavor combinations, use of imagination in unlikely places, commitment to using fresh i ngredients and cooking in small batches throughout the day - all without ever taking themselves too seriously.

“With fresh - never-frozen - ingredients and a wide variety of healthy and chef-driven options, California Tortilla offers something for everyone at a great value,” said Ashwin Prajapati. “And with great schools, lots of young families and local businesses, we knew that Succasunna would be the perfect location for our first location.”

California Tortilla Roxbury is located at:
Roxbury Mall
275 NJ-10
Succasunna, NJ 07876

Visit www.californiatortilla.com for more information.

About California Tortilla

Fast Casual leader California Tortilla serves fresh, made-to-order, delicious, award-winning burritos, tacos, quesadillas, and salads all grounded in a foundation of Mexican cuisine yet combined with imaginative and international flavor combinations and customization opportunities, including a Wall-of-Flame with over 70 distinctive flavors and heat.  They are Mexican Re-Imagined. Based in Rockville, MD, the fast-casual chain has nearly 50 locations across the East Coast in Maryland, Virginia, West Virginia, Pennsylvania, Delaware, New Jersey, Florida and the District of Columbia.  They are best known for their fresh food, unique recipes, innovative promotions, and customer and community engagement via Twitter and Facebook.
 
For more information and to inquire about franchising opportunities, please visit www.californiatortilla.com or call 301-545-0035.

SOURCE California Tortilla

Media Contact:

Alicia Sellitti
alicia@adscommunications.com
917-822-9010

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Tony Roma's
After two decades of fast-paced international expansion, we are introducing a new generation of domestic customers to the Tony Roma’s experience....
Smoothie Factory
Are you interested in a health conscious franchise opportunity in a growing smoothie industry that does over $2 billion in annual sales in the United...
Big O Tires, LLC
With more than 50 years in the tire and automotive maintenance industry, Big O Tires® is proud to be a world-class leader.
Kiddie Academy
Educational Child Care Franchise. Kiddie Academy is one of the nation's most respected providers of quality educational child care.
REVOLISM Wellness and Weight Loss
Live Well, Lose Weight and Feel Better with REVOLISM

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)