California Tortilla Roxbury Opens in Morris County this June

Fast Casual Concept Continues Expansion Throughout New Jersey

June 09, 2016 // // SUCCASUNNA, NJ - Later this month, California Tortilla will open its doors in Roxbury, NJ, making it the fourth New Jersey location for the DC-based chain. Situated just off Route 46 in the outdoor Roxbury Mall, the newest location brings its fresh, imaginative Mexican menu to the New Jersey suburb kicking things off with Free Burrito Day to celebrate the Grand Opening in late June (date TBD).

Store owner Ashwin Prajapati is a veteran to the franchise industry, with over fourteen years’ experience operating ten Dunkin Donuts locations throughout New Jersey. After years of continued success, he was ready to take on a new concept: a brand that you didn’t necessarily see on every corner, one with a fresher, healthier product. When he discovered California Tortilla, he knew he had found the right fit.

California Tortilla opened its first store twenty years ago in Bethesda, MD, and has since expanded northward to new markets including Philadelphia, Florida, New Jersey and the greater NYC metropolitan area. Along the way, California Tortilla developed a loyal fan base with adventurous flavor combinations, use of imagination in unlikely places, commitment to using fresh i ngredients and cooking in small batches throughout the day - all without ever taking themselves too seriously.

“With fresh - never-frozen - ingredients and a wide variety of healthy and chef-driven options, California Tortilla offers something for everyone at a great value,” said Ashwin Prajapati. “And with great schools, lots of young families and local businesses, we knew that Succasunna would be the perfect location for our first location.”

California Tortilla Roxbury is located at:
Roxbury Mall
275 NJ-10
Succasunna, NJ 07876

Visit for more information.

About California Tortilla

Fast Casual leader California Tortilla serves fresh, made-to-order, delicious, award-winning burritos, tacos, quesadillas, and salads all grounded in a foundation of Mexican cuisine yet combined with imaginative and international flavor combinations and customization opportunities, including a Wall-of-Flame with over 70 distinctive flavors and heat.  They are Mexican Re-Imagined. Based in Rockville, MD, the fast-casual chain has nearly 50 locations across the East Coast in Maryland, Virginia, West Virginia, Pennsylvania, Delaware, New Jersey, Florida and the District of Columbia.  They are best known for their fresh food, unique recipes, innovative promotions, and customer and community engagement via Twitter and Facebook.
For more information and to inquire about franchising opportunities, please visit or call 301-545-0035.

SOURCE California Tortilla

Media Contact:

Alicia Sellitti


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.
Anytime Fitness
Align with the world leader in fitness. Recurring-revenue business model, multi-club ownership potential. Don’t just join a franchise, join a...
Elements Massage
When simplicity is the essence of your business model, clients and owners benefit. Clients want a predictably wonderful experience with every visit....
Jimmy's Egg
Jimmy's Egg is now offering a unique opportunity to a select number of franchisees seeking to develop our proven brand in new markets.
Big O Tires, LLC
With more than 50 years in the tire and automotive maintenance industry, Big O Tires® is proud to be a world-class leader.

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)