Dunkin’ Donuts’ On-the-Go Mobile Ordering Now Available Nationwide
DD Perks® Members can use the new Dunkin’ Donuts Mobile App to place orders, pay in advance and breeze by the line in store
June 14, 2016 // Franchising.com // CANTON, MA – Dunkin’ Donuts’ signature coffee, donuts and sandwiches are now available for purchase on-the-go using a mobile device nationwide. The brand announced that On-the-Go Ordering is now available exclusively for members of the Dunkin’ Donuts DD Perks® Rewards Program at Dunkin’ Donuts restaurants throughout the country. DD Perks members can order, pay in advance with a swipe of a finger on a smartphone, and then skip the line in store to pick up their favorite menu items.
With On-the-Go Ordering, DD Perks members can place a mobile order up to 24 hours in advance, select their desired location, and then simply confirm via the new Dunkin’ Donuts Mobile App when they are ready to pick up their order inside the restaurant, or at the drive-thru. The order is automatically paid for using their Dunkin’ Donuts Card within the App. In the restaurant, DD Perks Members have no need to wait, as they can skip the line in store and go straight to pick up their items at a designated area. They also have the ability to save their recent orders as a favorite to speed up their next Dunkin’ run.
To enjoy On-the-Go Ordering, DD Perks members nationwide must download the newest version of the popular Dunkin’ Donuts Mobile App, called “New Dunkin' Donuts" in the App Store or Google Play Store. Featuring a new, contemporary touch-friendly design, the App is unique for its one-tap order functionality and visual menus. It can be downloaded for free at the App Store or Google Play Store. In addition to the On-the-Go Ordering capabilities, the App also lets users access their DD Perks account to find mobile coupons and offers, locate the nearest Dunkin’ Donuts, find nutritional information and more.
On iPhone, the DD Perks card supports Wallet and Apple Pay, so Dunkin’ Donuts’ DD Perks Rewards Program members have the ability to receive points by adding their DD Perks card to the Wallet app, and also use Apple Pay to quickly reload a DD Perks card. Touch ID makes reloading even more convenient because guests can add to their balance without having to enter passwords or credit card numbers.
To help launch On-the-Go Ordering and emphasize the new increased level of speed of service now available at Dunkin’ Donuts, the brand has turned to Ellen Brennan, the world’s fastest female wingsuit BASE jumper, as part of the new #WTFast campaign, featuring advertising and social video unlike any ever attempted. Wearing a wingsuit in Dunkin' Donuts' signature colors, Ellen jumped from a mountain in France 8,346 feet high, and, traveling at speeds between 115 and 120 MPH, soared towards a cosmetic Dunkin' Donuts storefront especially built into the cliff side to grab a small Dunkin' Donuts bag: the first time a wingsuit jumper has ever grabbed anything during mid-flight. To view this extraordinary video, created by global marketing and technology agency DigitasLBi, visitDDPerks.com/OnTheGo.
According to Sherrill Kaplan, vice president of digital marketing and innovation for Dunkin’ Donuts U.S., “On-the-Go Ordering represents one of Dunkin’ Donuts’ most exciting and important advances, and with today’s national launch we have achieved an entirely new level of speed and convenience we can offer our busy, on-the-go DD Perks members. For the millions of people who depend on Dunkin’ coffee, beverages, baked goods and sandwiches to keep on running, the opportunity to skip the line in store and get back to their busy day even faster than before is a tremendous advantage and a significant differentiator for our brand.”
Following the initial On-the-Go Ordering test in Portland, Maine at the end of 2015, Dunkin’ Donuts expanded the test to participating locations in the Greater Boston area in March, and throughout the Metro New York area in April. Today’s announcement brings On-the-Go Ordering to more than 8,000 restaurants nationwide. To learn more about On-the-Go Ordering and the Dunkin’ Mobile App, visit www.DDPerks.com/OnTheGo.
To join DD Perks, guests can download the Dunkin’ Mobile App or visit www.DDPerks.com. There are no charges to become a member. With the DD Perks Rewards program, guests earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled Dunkin’ Donuts Card, either plastic or via the Dunkin’ Mobile App. Once a member accrues 200 points, he or she receives a coupon for a free any-size beverage of their choice, redeemable at participating Dunkin’ Donuts restaurants. DD Perks members also receive a coupon for a free, any-size beverage upon enrollment and on their birthday. Additionally, throughout the year DD Perks members receive exclusive, personalized, special offers to earn bonus points for specific food and beverage purchases.
To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts), Instagram (www.instagram.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 10 years running. The company has more than 11,800 restaurants in 44 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
SOURCE Dunkin' Donuts
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