Old Chicago Announces 1,400 Tap Takeover Nationwide with Sam Adams
Celebrating 40th anniversary, Old Chicago to toast with a tap takeover from America's leading craft brewery on Saturday, July 9th
BROOMFIELD, Colo. - June 13, 2016 // PRNewswire // - Old Chicago Pizza & Taproom, a leader in casual dining known for its delicious, handcrafted pizza, distinctive taproom fare and vast craft beer selection, will celebrate its 40th anniversary on Saturday, July 9th, with the "World's Largest Tap Takeover" event nationwide in partnership with Sam Adams.
"With 1,400 Sam Adams taps across the country on one day, this is the largest tap takeover we've seen," said Evan Hughes, publisher at DRAFT Magazine. "It's exciting to see Old Chicago team up with Sam Adams and share their diverse portfolio of excellent beers across the country."
The "World's Largest Tap Takeover" will take place at 94 Old Chicago locations coast-to-coast, featuring 15 draft beers from Sam Adams. The beers on tap will include fan favorites like Boston Lager, Summer Ale, Rebel Grapefruit IPA, and Porch Rocker, the coveted Longshot Homebrew Competition winning beers, and specialty beers from the brewery including Double Bock, Rebel Rouser Double IPA and Grumpy Monk Belgian IPA. The beers included in the 40th Anniversary tap takeover were selected by Old Chicago's Certified Cicerone's®, Jason Murphy and Jonny Stringer in collaboration with the Sam Adams team.
"We are excited to celebrate our 40th anniversary and take our love of craft beer to the next level by partnering with Sam Adams in this way," said Mike Mrlik, president of Old Chicago. "For four decades we have been committed to providing customers with world-class food and great craft beer, and we look forward to carrying on this culture for years to come."
Since opening its first location in Boulder, Colo., in July 1976, Old Chicago has been an advocate for local and craft beer, offering more than 10,000 unique beers each year along with a standard 36 craft beers on tap. For guests at theJuly 9th nationwide tap takeover celebrations, a lineup of 15 unique beers from Sam Adams awaits, and guests can earn a just-launched badge on Untappd for checking into a Sam Adams beer at any Old Chicago location during the festivities. On July 9th, participating Old Chicago locations will open at 11:00 a.m. Old Chicago recommends arriving early, as Sam Adams beers will be served until each tap runs out.
"The tap takeover celebration offers Old Chicago guests the rare opportunity to try a variety of our beers all on the same night," said Jim Koch, founder and brewer of Samuel Adams. "Old Chicago has always celebrated great craft beer, and we are raising our pints to toast to 40 years!"
About Old Chicago
Old Chicago Pizza & Taproom is a leader in the casual dining restaurant segment, specializing in the best local and regional craft beer, serving handcrafted pizza and distinctive taproom fare. Founded in 1976, the crave-able Old Chicago menu has played a complementary role to the vast craft beer selection, a concept differentiator to this day. With over 30 craft beers on tap, Old Chicago is also the home of the World Beer Tour, which rewards members for enjoying 110 of the best craft beers from across the globe. Old Chicago operates in 24 states with more than 100 restaurants nationwide. Visitwww.oldchicago.com to learn more and to find the restaurant nearest you. For information about franchise opportunities, visit www.ocfranchising.com.
About Samuel Adams and The Boston Beer Company
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation's great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager would soon become a catalyst of the American craft beer revolution.
Today, The Boston Beer Company brews more than 60 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and is one of world's most awarded breweries at international beer competitions. As an independent company, brewing quality beer remains its primary focus. Although Samuel Adams beer is America's leading craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.
CraftWorks Restaurants & Breweries, Inc. is the largest craft brewery restaurant operator in the country with nearly 200 franchised and company-owned restaurants primarily operating under the Old Chicago Pizza & Taproom, Gordon Biersch Brewery Restaurants and Rock Bottom Restaurants & Breweries brands. As a leader in the craft beer focused casual dining segment, CraftWorks also operates strong regional brands, and employs more than 12,000 people throughout the U.S. All of CraftWorks' restaurant brands have innovative menus with made-from-scratch food and a vast selection of unique craft beer, as well as unbeatable service and loyalty programs with over a half-million active members. Based in Broomfield, Colo., CraftWorks is not only committed to serving its loyal guests, but also the communities in which its restaurants operate. The CraftWorks Foundation has contributed millions of dollars, positively impacting communities throughout the country. For additional information about CraftWorks, the Foundation, and its restaurant brands, please visit http://www.craftworksrestaurants.com/.
SOURCE Old Chicago Pizza & Taproom
Linhart Public Relations