June 14, 2016 // Franchising.com // TAMPA, Florida – The Melting Pot® Restaurants, Inc., the world’s premier fondue restaurant and a leading polished casual dining franchise, today announced the brand is actively scouting Manhattan and the surrounding boroughs, naming the metro area a target for franchise development. To catapult the brand’s growth in the area, the concept will be exhibiting at the International Franchise Expo (IFE) on June 16-18 at the Javits Center in New York City. Local entrepreneurs are invited to meet with the brand’s franchise development team at Booth #227 to learn more about franchise opportunities throughout the Big Apple.
“World-known sights and cultural offerings are just a few things that make Manhattan such an attractive place to live and visit,” said Dan Stone, chief business & people development officer at Front Burner. “With over two million small businesses prospering in New York, it’s no secret that The Melting Pot wants to join the ranks and expand its unique fondue style dining experience to the city’s many residents and visitors alike. We’re extremely interested in the popular Brooklyn borough amongst other surrounding areas, and look forward to meeting with potential candidates in NYC.”
The website NerdWallet ranks New York as the 5th most entrepreneurial in the country, based on an analysis of the number, size, and increased number of SBA loans; venture capital funding and the growth of small business population for each state. Additionally, the number of restaurants in Brooklyn grew 10 percent at the start of fiscal year 2014, according to the health department (Manhattan saw a 6 percent rise), marking a significant opportunity for The Melting Pot to penetrate the market.
New York City is one of a number of select markets throughout the U.S. where the company is looking to recruit qualified franchisees. Domestically, the company is seeking new franchisees in select markets, including Houston, Texas; Los Angeles, California; South Beach and Fort Lauderdale, Florida; Des Moines, Iowa; Manhattan and Brooklyn, New York; and Charleston, South Carolina. On the international front, The Melting Pot is focusing its expansion efforts in target markets across Argentina, Brazil, Chile, Indonesia, Mexico, Singapore, South Korea and Taiwan.
The Melting Pot operates 125 restaurants across 35 U.S. states, Canada, Mexico, Saudi Arabia, and the United Arab Emirates, and has over 10 locations in development internationally. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of unique entrées served with signature dipping sauces. The menu features a variety of à la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrées and chocolate fondues.
Additionally, in order to fuel growth, the company is actively seeking qualified franchisees and will host a franchising webinar on Thursday June 23 at 11 a.m. (EST). To register, please visit http://www.meltingpotfranchise.com/upcomingEvents.aspx.
To learn more about ownership opportunities with The Melting Pot, contact Christina Hobbs, director of franchise development for The Melting Pot, at firstname.lastname@example.org, or call 800-783-0867 ext. 109.
Founded in 1975, The Melting Pot has offered a unique fondue dining experience for more than 40 years. As the premier fondue restaurant franchise, The Melting Pot Restaurants, Inc. has more than 125 restaurants in 35 U.S. states, Canada, Mexico, Saudi Arabia and the United Arab Emirates and over 10 international locations in development. A leading polished casual dining franchise, The Melting Pot was recognized as the No. 2 casual dining restaurant in the Nation’s Restaurant News 2016 Consumer Picks report. Known for offering a choice of fondue cooking styles and a variety of unique entrées, The Melting Pot’s menu also features cheese fondues, salads, fine wines and chocolate fondue desserts. Fondue fans can join The Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. The Melting Pot is an affiliate of Front Burner, a restaurant management company headquartered in Tampa, Fla. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with The Melting Pot, please visit www.meltingpotfranchise.com.
Front Burner is a franchise management company headquartered in Tampa, Fla. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with 125 restaurants in the U.S., Canada, Mexico, Saudi Arabia and the United Arab Emirates, and 10 locations currently in development internationally. For more information, visit http://www.frontburnerbrands.com.
SOURCE The Melting Pot Restaurants, Inc.