June 14, 2016 // Franchising.com // Tempe, AZ – Tilted Kilt Pub & Eatery, a sports Pub where “A Cold Beer Never Looked So Good”® pays homage to the old public houses of America, England, Scotland and Ireland by combining classic Celtic décor , announced it has named Mercedes Contreras as its new Director of Marketing. With extensive corporate and agency experience in both marketing and advertising, Contreras will focus on implementing new marketing strategies and campaigns to continue driving the brand’s steady nationwide growth and development.
Contreras’s background boasts an extensive knowledge of the retail and franchising industries. Prior to joining the Tilted Kilt team, Contreras was a Marketing Director at Lavidge, where she led the Massage Envy account. She also served the role as Marketing and Advertising Manager at Bashas’, focusing on the Food City brand, where she led comprehensive advertising and marketing efforts. Contreras holds a Bachelor of Science degree in Marketing from Arizona State University, W.P. Carey School of Business and is currently pursuing her M.B.A. at Benedictine University, which will strengthen her knowledge of the constantly shifting marketing landscape to keep Tilted Kilt’s marketing strategies fresh and innovative.
“Mercedes has a keen awareness of the marketing realm for the franchise industry, which will be pivotal as we move forward with new goals and objectives for the brand,” said Torie Lynch, VP of Marketing for Tilted Kilt. “Not only are we confident in her ability to drive results, but her vast experience and proven track record as a marketing strategist will streamline our marketing initiatives across the board to create a unified network and accelerate the brand to new heights.”
With more than 95 locations open across the United States and Canada, the Tilted Kilt continues to flourish and grow as people seek more convenient, casual dining options with a unique ambiance, innovative menu options and unbeatable hospitality. From start to finish, guests keep coming back because they feel part of the production. With the entertainment restaurant industry on the rise, Tilted Kilt aims to open 10 additional pubs in 2016.
“Over the course of my marketing career, I’ve never encountered a brand that places such a strong focus on customer service and community engagement through unique, strategic and clever approaches,” said Contreras. “It’s not a surprise that this organization is poised for strong continuous growth and I’m excited to be a part of the team responsible for implementing experience-driven initiatives to further excel the brand.”
For more information about franchising and Tilted Kilt, visit http://www.tiltedkilt.com/
Tilted Kilt Pub and Eatery, known as “The Best Looking Sports Pub You’ve Ever Seen,” has 95+ units in operation throughout the U.S. and Canada, with additional 20 pubs in various stages of development. Tilted Kilt is uniquely different than other sports bars because of its fun pub experience. The pubs feature dozens of large, HDTVs and big screens to show all the hottest sporting events. Every Pub has 30+ draught and bottled beers along with excellent tasting, high quality menu items served to you by the World Famous Kilt Girls ®. The Tilted Kilt Girls and Guys are inviting and represent the comfortable atmosphere while simultaneously demonstrating a high level of service in the industry. The brand’s slogan “A Cold Beer Never Looked So Good ®” personifies the Fun, Food, Spirits and Sports that the Tilted Kilt is well-known for bringing to pub guests in both the United States and Canada.
In 2015, Tilted Kilt was named one of America’s Top 10 Fastest Growing Restaurants by CNBC. The original restaurant concept was developed in the Rio Hotel in Las Vegas in 2003. For more information, go to www.tiltedkilt.com.
SOURCE Tilted Kilt