Choice Privileges Expands Your Extras
Loyalty Program Increases Business Travel Perks Following Redesign of Member Benefits
ROCKVILLE, Md. - June 16, 2016 // PRNewswire // - Choice Privileges, the guest-loyalty program for Choice Hotels International, Inc. (NYSE: CHH), announced today that it has added a series of new partners to its midweek travel "Your Extras" benefit. In the U.S Choice Privileges members will now have the opportunity to earn Uber rides. In addition, Choice Privileges expanded local earning partners in Canada, where Canadian members may elect to earn additional, instant rewards from Amazon.ca* and Tim Hortons®**.
As part of its program redesign, Choice Privileges launched the new "Your Extras" benefit that offers weekday travelers an extra, instant reward delivered right at check in. Members with a qualifying stay that includes one weekday night (any night Sunday – Thursday) can select instant rewards that include gas savings at Shell, credit at Amazon and Uber, or extra points and airline miles. "Your Extras" benefit options vary from U.S., Canadian and International Choice Hotels locations.
"No matter if you are staying one or a hundred and one times a year, Choice Privileges is the faster way to getting the rewards travelers deserve," said Jamie Russo, vice president, loyalty programs at Choice Hotels International. "We have been very happy with how our redesigned program has helped Choice Privileges to grow, and we look forward to introducing new creative ways our members - particularly those travelling on business - are rewarded for staying with Choice."
Choice rolled out a series of major changes to its loyalty program in February, bringing greater and faster value to its growing contingency of 25 million Choice Privileges members. For full information about the recently redesigned Choice Privileges rewards program, visit www.choicehotels.com/choice-privileges.
About Choice Hotels
Choice Hotels International, Inc.® (NYSE: CHH) is one of the world's largest lodging companies. With more than 6,400 hotels franchised in more than 40 countries and territories, we represent more than 500,000 rooms around the globe. As of March 31, 2016, 685 hotels were in our development pipeline. Our company's Ascend Hotel Collection®, Cambria® hotels & suites, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, Rodeway Inn® and Vacation Rentals byChoice Hotels™ brands provide a spectrum of lodging choices to meet guests' needs. With more than 26 million members and counting, our Choice Privileges® rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join. All hotels and vacation rentals are independently owned and operated. Visit us at www.choicehotels.com for more information.
© 2016. Choice Hotels International, Inc. All rights reserved.
*Amazon.com is not a sponsor of this promotion. Except as required by law, Amazon.com Gift Cards ("GCs") cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods at Amazon.com or certain of its affiliated websites. For complete terms and conditions, see www.amazon.com/gc-legal. GCs are issued by ACI Gift Cards, Inc., a Washington corporation. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates. No expiration date or service fees.
**Tim Hortons and Tim Card are registered trademarks of Tim Hortons.
SOURCE Choice Hotels International, Inc.
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