June 17, 2016 // Franchising.com // EMERYVILLE, Calif. and MADISON, N.J. - Global real estate leader Realogy Holdings Corp. (NYSE: RLGY) today announced the formation of ZapLabs LLC as the company’s innovation and technology hub. Formerly operated as ZipRealty’s technology development group, the company’s new positioning as ZapLabs more clearly identifies its focus on accelerating change within the real estate industry, and also distinguishes it from the existing ZipRealty residential real estate brokerage operations that will continue to be operated under that name by Realogy.
Realogy acquired ZipRealty in August 2014, including its company-owned brokerage offices and technology development operations. The company’s flagship technology platform, Zap®, has since become a key differentiator for Realogy’s franchise brands. Going forward, ZapLabs will expand the scope of its technology development efforts to encompass all of Realogy’s business segments.
Realogy forms #ZapLabs as an #innovation and #technology hub. @ziprealty continues as a separate brokerage operation. @zap_labs @realogy
The proprietary Zap platform is the highlight of ZapLabs’ technology offerings and, year-to-date, Zap has been rolled out to over 880 Realogy brand-affiliated brokerages and over 48,000 sales associates across the nation. The fully integrated Zap platform currently includes:
Visit the new zaplabs.com website to learn more about the company’s solutions. You can also connect with ZapLabs on Twitter (@zap_labs).
ZapLabs is the innovation and technology hub for global real estate leader Realogy Holdings Corp. (NYSE: RLGY), and the driving force behind inventive technology for brokers and agents affiliated with Realogy’s world renowned real estate brands. ZapLabs delivers its highly effective consumer, sales associate and broker solutions in support of Realogy’s leading franchise brands and is positioned to expand the scope of its technology development efforts to encompass Realogy’s other business segments, including residential brokerage, relocation and settlement services. ZapLabs is headquartered in Emeryville, California.
Realogy Holdings Corp. (NYSE: RLGY) is a global leader in residential real estate franchising and brokerage with many of the best-known industry brands including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby's International Realty® and ZipRealty®. Collectively, Realogy's franchise system members operate approximately 13,600 offices with more than 257,200 independent sales associates conducting business in 110 countries and territories around the world. NRT LLC, Realogy’s company-owned real estate brokerage, is the largest residential brokerage company in the United States, operates under several of Realogy’s brands and also provides related residential real estate services. Realogy also owns Cartus, a prominent worldwide provider of relocation services to corporate and affinity clients, Title Resource Group (TRG), a leading provider of title, settlement and underwriting services and ZapLabsSM, its innovation and technology development subsidiary. Realogy is headquartered in Madison, New Jersey.
SOURCE Realogy Holdings Corp.
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