June 20, 2016 // Franchising.com // MCLEAN, Va. – Waldorf Astoria Hotels & Resorts today unveiled Taste of Waldorf Astoria Unforgettable Experiences, a collection of high-end gastronomic packages that allow guests to embark on their own bespoke culinary experiences at select global properties. Initially launching with 13 packages that highlight the unique culinary culture of each destination, Taste of Waldorf Astoria Unforgettable Experiences are available on select dates throughout 2016.
Highlights include a VIP chef-led tour of Mahane Yehuda Market at Waldorf Astoria Jerusalem; a visit to a local date farm followed by a date-themed cooking class at Waldorf Astoria Ras Al Khaimah; and a three-hour fishing trip with dinner featuring the day’s catch at Waldorf Astoria Panama. Paired with Waldorf Astoria's unparalleled True Waldorf Service and VIP amenities such as luxury airport transfers and Michelin-starred private meals, pricing for these ultra-luxurious packages range from $900 – $6,000*.
The launch of the Taste of Waldorf Astoria Unforgettable Experiences coincides with the introduction of the 2016 Taste of Waldorf Astoria winning dish, the Jing Roll, on all Waldorf Astoria Hotels & Resorts menus worldwide. Created by Waldorf Astoria Beijing Master Chef, Benoit Chargy, and JBF Rising Star Semi-Finalist Chef, Erik Bruner-Yang, the Jing Roll is a Napa cabbage wagyu beef roll with black mushroom, hoisin sauce, salted duck eggs and purple sweet potato. To view the full recipe, visit www.tasteofwaldorfastoria.com.
Designed for travelers who seek to discover a culture through its cuisine, the new Taste of Waldorf Astoria Unforgettable Experiences perfectly complement itineraries already available through Waldorf Astoria Unforgettable Experiences, an initiative introduced in 2015 to highlight truly bespoke offers from each of the brand’s 27 properties worldwide. The experiential packages incorporate the most engaging and exclusive activities in each destination, such as a camel ride to a private desert dinner for two at Waldorf Astoria Dubai Palm Jumeirah or an authentic alligator hunt in an airboat at The Roosevelt New Orleans, a Waldorf Astoria Hotel.
"Merging two Waldorf Astoria initiatives into a selection of specially-curated itineraries truly allows guests to have unmatched experiences in some of the most iconic hotels in the world," said John T.A. Vanderslice, global head, Waldorf Astoria Hotels & Resorts. "Guests can now book culinary-specific offerings that are validated by Waldorf Astoria’s elevated guest service."
This announcement comes in tandem with Hilton Worldwide’s inaugural participation at the Food & Wine Classic in Aspen (June 17-19), where, as a Grand Tasting Pavilion Exhibitor, Hilton will offer signature bites to celebrity chefs, culinary tastemakers, top food and beverage media and influential consumers.
“We are thrilled to be at the Food & Wine Classic in Aspen to engage with the culinary community and share how Hilton is evolving our historic food legacy, including expanding our Taste of Waldorf Astoria program into extraordinary experiences for our guests to enjoy,” said Chef Marc Ehrler, Master Chef of France and Vice President, Corporate Chef Americas, Hilton Worldwide and recent recipient of the Toque D’Argent lifetime achievement award.
Launched in 2014, the annual Taste of Waldorf Astoria honors the brand’s heritage as the birthplace of legendary culinary inventions such as Eggs Benedict, Red Velvet Cake and the Waldorf Salad by pairing JBF Rising Star Semi-Finalist chefs with prominent Waldorf Astoria Master Chefs to create the next iconic dish. After a weeklong collaboration at the respective Waldorf Astoria Master Chefs’ restaurants, participants come together at Waldorf Astoria New York to compete in front of a panel of culinary luminaries who award that year’s winning dish. The new culinary-inspired packages elevate the program by offering authentic experiences at participating hotels.
Guests can now book Taste of Waldorf Astoria Unforgettable Experiences at the following properties: Casa Marina, A Waldorf Astoria Resort (Key West, FL); Grand Wailea, A Waldorf Astoria Resort (Maui, HI); Waldorf Astoria New York (New York, NY); Waldorf Astoria Orlando (Orlando, FL); Waldorf Astoria Panama (Panama City, Panama); Waldorf Astoria Amsterdam (Amsterdam, Holland); Waldorf Astoria Berlin (Berlin, Germany); Waldorf Astoria Dubai Palm Jumeirah (Dubai, U.A.E.); Waldorf Astoria Jerusalem (Jerusalem, Israel); Waldorf Astoria Ras Al Khaimah (Ras Al Khaimah, U.A.E.); Rome Cavalieri, Waldorf Astoria Hotels & Resorts (Rome, Italy); and Trianon Palace Versailles, A Waldorf Astoria Hotel (Versailles, France).
For more information about each individual Taste of Waldorf Astoria Unforgettable Experience package, please visit www.waldorfastoria.com/unforgettableexperiences or call 1-800-WALDORF (1-800-925-3673). For more information about Taste of Waldorf Astoria, please visit www.tasteofwaldorfastoria.com.
Follow Taste of Waldorf Astoria Unforgettable Experiences on Facebook, Twitter and Instagram with the hashtags #TasteofWaldorf, #WaldorfMoment, and #Unforgettable. For more information about Waldorf Astoria Hotels & Resorts, please visit www.waldorfastoria.com or http://news.waldorfastoria.com.
Waldorf Astoria Hotels & Resorts participates in Hilton HHonors®, the only guest loyalty program where guests who book directly through www.waldorfastoria.com have access to benefits including a Personal Concierge and complimentary Wi-Fi at 27 Waldorf Astoria hotels worldwide.
For more information about Waldorf Astoria Hotels & Resorts, please visit http://news.waldorfastoria.com or follow the brand on Twitter, Instagram, and Facebook.
*Package pricing for Taste of Waldorf Astoria Unforgettable Experience Packages excludes nightly room rate and other amenities.
Waldorf Astoria Hotels & Resorts is a portfolio of 27 landmark destinations, each being a true reflection of their surroundings in the world’s most sought after locations. Unified by their inspirational environments and unparalleled guest service, Waldorf Astoria creates unique authentic moments through the delivery of True Waldorf Service. Personal concierges deliver unparalleled, bespoke service from the moment a guest books through check out. Waldorf Astoria is a part of Hilton Worldwide, a leading global hospitality company. Experience Waldorf Astoria by booking at www.waldorfastoria.com. Check out our social media channels @WaldorfAstoria (Twitter, Instagram, Facebook), and learn more about this expanding portfolio by visiting http://news.waldorfastoria.com.
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, comprised of more than 4,600 managed, franchised, owned and leased hotels and timeshare properties with more than 758,000 rooms in 100 countries and territories. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide on Facebook, Twitter, YouTube, Flickr, LinkedIn and Instagram.
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