Coldwell Banker Real Estate and MLB.com Team Up to Give Fans an Exclusive Look Inside the Homes of Baseball's Biggest Stars

Popular Video Series Returns Today with Big Names Showing their Home Base to Viewers of Home Field Advantage

June 22, 2016 // Franchising.com // Madison, N.J. - Every baseball fanatic wonders how their favorite players live. For the third consecutive year, Coldwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, and MLB.com, the official website of Major League Baseball, have teamed up to give baseball fans an exclusive look inside the homes of baseball’s biggest stars in the Home Field Advantage video series. Since the launch of the series in 2014, Coldwell Banker and MLB.com have brought audiences inside the homes of more than 25 of baseball’s brightest stars.

“Everyone, including elite professional baseball players, has an emotional connection to their home. The Home Field Advantage series is a way to connect fans with their favorite players on a more personal level by seeing and hearing what home means to them,” said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. “The partnership with MLB.com three years ago for the inaugural Home Field Advantage series was the first in a long line of partnerships that have allowed our brand to engage with new audiences. Each has fostered high engagement through unique content, especially with people visiting our website for the first time.”

The 11-week series, launching today on the Coldwell Banker® Blue Matter blog, will offer behind-the-scenes videos of 11 baseball star personalities. Each video will feature an exclusive look at the player’s home — or their “home away from home,” the player’s home clubhouse and stadium — along with interviews sharing their home’s most awesome amenities and moments. The 2016 video series launches with a look inside the home of Los Angeles Dodgers All-Star outfielder Joc Pederson.

A new player video will debut on the Coldwell Banker Real Estate Blue Matter blog every week through August 30. The series will also be featured on MLB.com and the official website of each player’s team at different points throughout the baseball season. Coldwell Banker also has homepage advertising exclusively running on MLB.com today.

Below are the scheduled release dates for each of the videos and featured players:

Home Field Advantage Video and Player Release Dates

Player*

Team

Video Release Date*

Joc Pederson

Los Angeles Dodgers

June 21, 2016

Heidi Watney

MLB Network

June 28, 2016

Dellin Betances

New York Yankees

July 5, 2016

Dallas Keuchel

Houston Astros

July 12, 2016

Ben Zobrist

Chicago Cubs

July 19, 2016

Joe Panik

San Francisco Giants

August 9, 2016

Mookie Betts

Boston Red Sox

August 16, 2016

Ryan Zimmerman

Washington Nationals

August 23, 2016

 * D­ates and players subject to change; TBD: August 2 and 30

 

Additional award-winning players previously featured in the Coldwell Banker Home Field Advantage video series include:

Player Name

MLB Award / Honor

José Altuve

3 Time All Star, AL Batting Title Champ (2014); Gold Glove Recipient (2015)

Kris Bryant

All Star (2015); NL Rookie of the Year (2015)

Lorenzo Cain

All Star (2015)

Johnny Damon

2 Time All Star

Jacob deGrom

All Star (2015); NL Rookie of the Year (2014)

Josh Donaldson

2 Time All Star; AL MVP (2015)

Adam Dunn

2 Time All Star

Steve Garvey

10 Time All Star, NL MVP (1974)

Alicia Gwynn

Wife of the late Tony Gwynn (2007 Hall of Fame Inductee, 15 Time All Star, 8 Time NL Batting Title Champ; 5 Time Gold Glove Recipient)

Adam Jones

5 Time All Star; 4 Time Gold Glove Recipient

Edgar Martinez

7 Time All Star; 2 Time AL Batting Title Champ

Glen Perkins

3 Time All Star

Jake Peavy

3 Time All Star, NL Cy Young (2007); Gold Glove Recipient (2012)

Yasiel Puig

All Star (2014)

John Smoltz

2015 Hall of Fame Inductee, 8 Time All Star; NL Cy Young (1996)

Shane Victorino

2 Time All Star; 4 Time Gold Glove Recipient

The initial launch of the Home Field Advantage series with MLB.com three years ago kicked off the real estate company’s strategy of working with other organizations to reach new audiences in natural ways. Since the original project, Coldwell Banker Real estate has activated integrated marketing campaigns with Adopt-A-Pet.com, multiple top-tier smart home brands and products and Twentieth Century Fox earlier this year.

About Coldwell Banker Real Estate LLC

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 47 countries and territories with almost 85,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its websitewww.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.

SOURCE Coldwell Banker Real Estate LLC

Media Contact:

Athena Snow
Coldwell Banker Real Estate LLC
973.407.5590
Athena.Snow@coldwellbanker.com

Katy Hendricks
CooperKatz for Coldwell Banker Real Estate LLC
917.595.3057
Khendricks@cooperkatz.com

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