Wendy's Entering Brazil Market Through Joint Venture

Flagship Restaurants Scheduled To Open In São Paulo Soon

DUBLIN, Ohio - June 27, 2016 // PRNewswire // - The Wendy's Company (NASDAQ: WEN) today announced its upcoming entry into Brazil, with plans for significant restaurant expansion over time. This growth will be driven through Wendy's Brazil, a joint venture formed in 2015 between affiliates of Infinity Services and Starboard, one of Wendy's® largest U.S. franchisees, and a subsidiary of The Wendy's Company.

Based in São Paulo, Infinity Services has successfully brought several well-known restaurant brands to Brazil in recent years. Starboard, led by veteran Wendy's franchisee Andrew Levy, Chief Executive Officer, and Marcos Silva, President, operates 182 Wendy's restaurants in nine states.

"We choose São Paulo for the Wendy's introduction because it is the main financial and gastronomic capital of the country," said Marcel Gholmieh, Chief Executive Officer, Wendy's Brazil and Infinity Services. "Our initial objective is to create flagship restaurant locations, establish the Wendy's brand and then, longer-term, start thinking about potential partnerships with local groups in other areas of Brazil."

"We are pleased to partner with two highly capable operators who have a growth mindset, proven restaurant experience and a strong customer focuses," said Bob Wright, Executive Vice President, Chief Operations Officer and International, The Wendy's Company.  "We believe this joint collaboration will provide a springboard for growth. Starboard has a deep knowledge of Wendy's operations and what it takes to run a successful Wendy's restaurant, while Infinity Services is immersed in the Brazilian market and culture.

"Brazil is one of the key global markets where we see considerable potential, and where we are investing additional energy and resources as part of our 'narrow and deep' international strategy.  From the start, we want to ensure our restaurants in Brazil truly stand out in the minds of consumers in terms of food, service and atmosphere, and that we give them 'a cut above' experience they will be excited to tell others about."

About The Wendy's Company

The Wendy's Company is the world's third-largest quick-service hamburger company. The Wendy's system includes approximately 6,500 franchise and Company-operated restaurants in the United States and 28 countries and U.S. territories worldwide. For more information, visitwww.aboutwendys.com.

SOURCE The Wendy's Company

Contacts:

Peter Koumas
Manager
Investor Relations
(614) 764-8478
peter.koumas@wendys.com

Bob Bertini
Media Relations
(614) 764-3327
bob.bertini@wendys.com

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Huddle House
Everyone knows a House is a good investment! Huddle House is a full service restaurant, serving delicious meals, cooked to order...
Discovery Point Child Development Centers®
Leading education-based childcare franchise founded in 1988 with corporate headquarters in Atlanta, GA. with a turnkey business model, real estate...
RetroFitness
Retro Fitness is well positioned for today's economy and to dominate the low cost segment by offering a high quality and value add product in...
the inside coup
the inside coup™ is a unique franchise opportunity in a multi billion dollar industry, Direct Mail.
B.GOOD
B.GOOD is an innovative fast-casual restaurant concept serving healthy, sustainably-sourced, and hand-prepared fresh food in-house.

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)