Coldwell Banker Commercial Affiliates Announces New Website Enhancements
June 29, 2016 // Franchising.com // Madison, N.J. - Coldwell Banker Commercial Affiliates today launched a new corporate website with an enhanced search feature and a responsive, modern design that allows users to seamlessly and intuitively search for properties on any Internet-enabled device (phone, tablet or desktop).
The most significant update is the increased search functionality, which greatly improves the user experience when viewing properties on the website. Property search results are now displayed alongside a map of the searched area, showcasing available listings with icons designating each property type (industrial, apartment, retail, land, etc.). The updated website also provides high-level market intelligence by property sector for over eighty markets, expanding the amount of immediately accessible information available to prospective clients.
The new website also adds a “quick view” function that allows faster searches by showing summarized details of a property, professional or location without needing to leave the search page. The new website also saves “recently viewed” properties and highlights listings similar to the property currently being viewed in order to further simplify the property search experience.
With mobile searches for commercial properties increasing, the site adapts to the device on which it is being viewed. A mobile version of the site will be displayed for users visiting from a phone or tablet, and visitors coming from a laptop or desktop computer will automatically be given a version of the site tailored to their device.
“Our website is an important tool and streamlining searches will ultimately allow for a better user experience for the buyer, seller and agent,” said Fred Schmidt, president and chief operating officer of Coldwell Banker Commercial Affiliates. “These digital upgrades greatly enhance the search function, which in many cases is a buyer’s first step when considering a commercial purchase.”
The website launch is a continuation of the organization’s repositioning, which kicked off with the announcement of a new advertising campaign and brand essence. For more information and to view the updated website, please visit www.cbcworldwide.com.
About Coldwell Banker Commercial Affiliates
Coldwell Banker Commercial Affiliates is a division of Coldwell Banker Real Estate LLC. The Coldwell Banker Commercial brand has been a premier provider of franchised commercial real estate brokerage offices, recognized globally as a company that puts the client first while delivering individual, distinctly different service. Coldwell Banker Commercial affiliates cover territory throughout North America, South America, Europe, Africa, Asia and Australia. Coldwell Banker Commercial is an industry leader in providing commercial real estate solutions that serve the needs of tenants, landlords, sellers and buyers in the leasing, acquisition, disposition and management of all property types. Each office is independently owned and operated. Coldwell Banker Commercial® is a registered trademark licensed to Coldwell Banker Real Estate LLC. For more information, visit:www.cbcworldwide.com.
SOURCE Coldwell Banker Commercial Affiliates
Coldwell Banker Commercial
CooperKatz for Coldwell Banker Commercial
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