July 13, 2016 // Franchising.com // MCLEAN, Va. – July 13, 2016 – Waldorf Astoria Hotels & Resorts, Hilton Worldwide’s (NYSE: HLT) iconic luxury hotel brand, today unveiled a new partnership with Italian super sports car maker, Automobili Lamborghini, to offer automotive aficionados a once-in-a-lifetime opportunity to get behind the wheel of the most rare supercars on the planet. Waldorf Astoria guests will be given special access to drive on some of the most scenic routes in the country and experience the dramatic, dynamic, and pure performance of Lamborghini’s powerful naturally aspirated V10 engine.
This year’s Waldorf Astoria Driving Experiences, which officially launched in 2014, will offer guests the unique opportunity to test drive Lamborghini’s latest models, including the new Lamborghini Huracán LP 580-2 and Huracán LP 610-4 Spyder, at 7 distinct Waldorf Astoria’s properties worldwide.
Each of Waldorf Astoria Driving Experiences will take place during key events in the respective destinations and kicked off at the Waldorf Astoria Park City, Utah from July 7 – 10 during the 12th Annual Park City Food & Wine Classic.
Customized driving routes allow guests to travel through the most iconic roadways within each destination, highlighting favorite sights and historic landmarks. Each participating property will offer 30-minute sessions each day, led by Lamborghini’s professional driving instructors.
While on-property, guests can also virtually experience routes from other cities through Gear VR Oculus goggles. Guests will be digitally transported to key Waldorf Astoria destinations, including Trianon Palace Versailles outside of Paris where they will be taken on a driving tour of the City of Lights through 3-D video simulation. The immersive 360-videos are also accessible on Waldorf Astoria’s Facebook page (www.facebook.com/WaldorfAstoria) allowing fans to experience 3-D drives in the comfort of their own home.
The driving experiences will take place at the following Waldorf Astoria properties:
“The parallels between our luxury hotel and this legendary automotive brand will lend an even more bespoke experience to our guests,” said John T.A. Vanderslice, global head, Waldorf Astoria Hotels & Resorts. “We are thrilled to announce this year’s Waldorf Astoria Driving Experiences and our new partnership with Automobili Lamborghini, continuing our legacy of offering truly unforgettable, one-in-a-lifetime moments.”
“We are thrilled to begin our partnership with Waldorf Astoria Hotels & Resorts, uniting two iconic brands, both of which represent timeless luxury,” said Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, “The Waldorf Astoria Hotels & Resorts’ properties provide the ideal backdrop for our exceptional supercars, offering guests the freedom to test drive at their leisure”.
The Lamborghini Huracán is known for its inspiring technology, outstanding quality, and breathtaking performance and is equipped with all of the luxuries for a comfortable daily drive. With its distinctive exterior design and unparalleled driving dynamics, Lamborghini’s signature model is as exciting to look at as it is to drive.
Waldorf Astoria Driving Experiences follow the brand’s commitment to deliver unparalleled experiences through its existing heritage programs, including:
To learn more about or to book the Waldorf Astoria Driving Experiences, please visit www.waldorfastoria.com/drivingexperiences or call 1-800-WALDORF (1-800-925-3673).
Follow these Waldorf Astoria Driving Experiences on Facebook, Twitter and Instagram with the hashtags #WaldorfMoment and #WaldorfDrive. For more information about Waldorf Astoria Hotels & Resorts, please visit www.waldorfastoria.com or http://news.waldorfastoria.com.
*Terms & Conditions: Must be a guest staying on property; no charge for test drives, must have valid driver’s license + insurance and be over the age of 18.
Waldorf Astoria Hotels & Resorts is a portfolio of 27 landmark destinations, each being a true reflection of their surroundings in the world’s most sought after locations. Unified by their inspirational environments and unparalleled guest service, Waldorf Astoria creates unique authentic moments through the delivery of True Waldorf Service. Personal concierges deliver unparalleled, bespoke service from the moment a guest books through check out. Waldorf Astoria is a part of Hilton Worldwide, a leading global hospitality company. Experience Waldorf Astoria by booking at www.waldorfastoria.com. Check out our social media channels @WaldorfAstoria (Twitter, Instagram, Facebook), and learn more about this expanding portfolio by visiting http://news.waldorfastoria.com.
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, comprised of more than 4,600 managed, franchised, owned and leased hotels and timeshare properties with more than 758,000 rooms in 100 countries and territories. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide on Facebook, Twitter, YouTube, Flickr, LinkedIn and Instagram.
Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in Northeastern Italy. The Lamborghini Huracán LP 610-4, which made its world debut at the Geneva International Motor Show in 2014, the Huracán Spyder and LP 580-2 rear wheel-drive version released in 2015, are the successors to the iconic Gallardo. With their innovative technology and exceptional performance, they redefine the driving experience of luxury super sports cars. The Coupe and Roadster versions of the Aventador LP 700-4 and the Aventador LP 750-4 Superveloce are the new benchmark in the world of luxury super sports cars with a V12 engine. With 135 dealerships throughout the world, Automobili Lamborghini has created a continuous series of dream cars over half a century that include the 350 GT, Miura, Espada, Countach, Diablo and Murciélago, as well as limited editions such as the Reventón, Sesto Elemento and Aventador J. The Veneno Coupe, Egoista, and Veneno Roadster were produced to celebrate the company’s 50th Anniversary in 2013, and the Centenario is commemorating the 100th anniversary in 2016 of the birth of founder Ferruccio Lamborghini. For other photos and video material, please visit our websites: media.lamborghini.com and www.thenewsmarket.com/lamborghini. For further information on Automobili Lamborghini, please visit our website: www.lamborghini.com.
SOURCE Hilton Worldwide
Waldorf Astoria Hotels & Resorts
+1 703 883 5232
Automobili Lamborghini America LLC
+1 703 364 7926
+1 703 883 5549