PADUCAH, Ky. - July 14, 2016 - (BUSINESS WIRE) - Dippin’ Dots, the leading maker of flash-frozen beaded ice cream and frozen treats, teamed up with American recording artist and record producer, Dawin Polanco, to create a special anthem to celebrate this year’s National Ice Cream Day on July 17. “Dessert” Dippin’ Dots remix is a remake of Dawin’s original hit song that scored nearly 90 million views on YouTube and hit several top 100 singles charts around the globe.
“When we heard the original song, we immediately thought it was a perfect match for Dippin’ Dots,” said Dana Knudsen, Dippin’ Dots director of marketing. “‘Dessert’ is an upbeat, catchy song people simply can’t stop singing. We socialized the idea with Republic Records, and immediately everyone was excited about the project. Dawin used his creativity, energy, and musical talent to rewrite his mega hit song for Dippin’ Dots. We are thrilled with the finished product and we know fans of Dippin’ Dots and Dawin will be, too.”
In creating a special customized version of “Dessert” that reminds fans of their favorite Dippin’ Dots treat, the ice cream maker has found a fun way to continue building consumer loyalty and engagement with its iconic brand. The project represents one of many ways the company has recently engaged its customer base, including an increased social media presence and fully interactive mobile site that integrates augmented reality with an easy to use fan loyalty program.
The song and ringtone are exclusively available for download on the Dippin’ Dots website. The video can be viewed from the Dippin’ Dots website or on YouTube.
"This remix was a great process. I wanted to challenge myself creatively and present a fun rendition of Dessert especially since I’ve been familiar with Dippin’ Dots for many years,” said Dawin. “After completing the song, filming the video was the cherry on top."
Dippin’ Dots has produced and distributed its flash-frozen tiny beads of ice cream, yogurt, sherbet and flavored ice products since microbiologist Curt Jones invented the cryogenic process in 1988. Made at the company’s production facility in Paducah, Kentucky, Dippin’ Dots distributes its unique frozen products in all 50 states and 11 countries through its franchised and direct distribution network. For more information, including franchise opportunities, please visit www.dippindots.com.
SOURCE Dippin’ Dots