Starwood Hotels & Resorts’ Tech-Forward aloft Brand Arrives in Syracuse

aloft Syracuse Inner Harbor Caters to the Hyper-Connected Global Traveler with Leading-Edge Design, a Buzzing Social Scene and Live Music Performances at W XYZ bar

STAMFORD, Conn. - July 21, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced its rapidly growing aloft brand has made its debut in Syracuse, New York, within the new Inner Harbor waterfront development. aloft Syracuse Inner Harbor features 132 spacious, loft-like rooms, accessible technologies and live music at W XYZ Bar. The new aloft will be joined by Element Syracuse Inner Harbor in the spring of 2018. Both hotels are owned by affiliates of COR Development Company, LLC, and managed by Real Hospitality Group, LLC.

“We are delighted to introduce our popular aloft brand to Syracuse as part of the city’s waterfront revitalization project,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Boasting a portfolio of more than 100 hotels in dynamic destinations around the globe, aloft resonates with today’s hyper-connected global traveler with its distinctive style, innovative programming and buzzing social scene.”

The new aloft is a key component of COR Development’s $350 million redevelopment of the Inner Harbor, a project that is transforming a 30-acre waterfront property into a world-class tourism destination. The development will also include educational facilities and several mixed-use complexes with office, retail and residential components. Just over one mile from downtown Syracuse, aloft Syracuse Inner Harbor is within close proximity of Destiny USA, a major shopping and entertainment destination with more than 1.3 million square feet of outlets, restaurants and retail stores. Guests will also enjoy easy access to NBT Bank Stadium, Armory Square, Syracuse University, SUNY Upstate Medical University and several leading hospitals.

“We are thrilled to bring Starwood’s popular aloft brand to Inner Harbor and expect the new hotel will be a hit with travelers seeking a high-caliber brand in a prime location along the city’s revitalized waterfront, near dining, shopping and entertainment,” said Ben Seidel, President and CEO of Real Hospitality Group. “aloft Syracuse Inner Harbor will appeal to visitors to Syracuse, as well as to area professionals, with its emphasis on style, accessible technologies and live music performances by emerging artists at W XYZ Bar.”

aloft Syracuse Inner Harbor features SPG Keyless - Starwood’s industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key - and fast and free Wi-Fi throughout the property. The hotel offers 690 square feet of meeting space, a Splash pool, a Re:chargeSM fitness center and Re:fuelSM by aloft – a one-stop gourmet grab & go food and beverage area. In addition, guests will enjoy live, local music at the brand’s signature W XYZ® bar as part of the signature Live At aloft Hotels music series.

Let’s get social. Follow @aloftHotels on Twitter, check us out on Instagram @aloftHotels, or head to Facebook.com/aloftHotels.

About aloft Hotels

With 100 hotels in 16 countries around the world, Starwood’s aloft brand delivers a fresh approach to the traditional staid hotel landscape. For today’s (and tomorrow’s) connected, curious and communal evolving global traveler, the aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com/experience.

About COR Development Company, LLC

COR Development Company is a full-service, commercial and retail real estate development company with a distinguished resume and reputation established in 1998. As a full service developer, COR has the ability to move any project into fruition including: commercial, industrial, hotels, multi-family housing, retail shopping centers, mixed use professional complexes, office space and municipal facilities. Unsurpassed integrity, exceptional responsiveness, competitive pricing and an unmatched commitment to excellence are among the qualities COR’s clients have come to expect. For more information, visit our web site.

About Real Hospitality

Real Hospitality Group, LLC (RHG) is headquartered in Ocean City, MD with a regional office in Midtown Manhattan in New York City, and comprises a team with decades of combined hospitality and travel industry experience. The Real Hospitality Group portfolio includes 72 hotel properties with an inventory of more than 9,152 rooms in gateway cities that include New York, Philadelphia, Miami, Boston and locations in Newark, Wilmington and Rehoboth Beach, DE; as well as Montauk, New York, and Ocean City, MD. The company is a recognized service provider for Starwood Hotels and all national brands as well as a growing collection of upscale lifestyle boutique hotels. RHG focuses on total service property management, revenue performance, guest experience and business development for hotels, resorts and investment ownership groups. For more information, please visit the company website at www.realhospitalitygroup.com.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Ashley Chapman
212-380-4015
Global Public Relations, aloft, Element & Four Points by Sheraton
Ashley.chapman@starwoodhotels.com

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