Sheraton Grand Debuts in London with Designation of Revamped Sheraton Park Lane Hotel
Following a Robust Multi-Million Pound Renovation, Sheraton Grand London Park Lane Joins Brand’s Premier Tier of Exceptional Hotels and Resorts Around the World
LONDON - July 25, 2016 - (BUSINESS WIRE) - Sheraton Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), announced today the designation of the Sheraton Grand London Park Lane, welcoming it to the brand’s premier tier of hotels recognised for their enticing destinations, distinguished designs and excellence in service and guest experiences. Joining 32 other Sheraton Grand properties worldwide, the Sheraton Grand London Park Lane will start a new chapter in the hotel’s 90-year history this October, following a multi-million pound top-to-bottom renovation. Sheraton Grand is one of many initiatives currently underway for Sheraton 2020, a comprehensive plan designed to solidify Sheraton as the leading global hotel brand of choice, everywhere.
“Following a stunning renovation on this Art Deco hotel in the heart of Mayfair, we are very proud to welcome the Sheraton Grand London Park Lane into this premier tier of hotels as it represents the Sheraton brand’s new elevated and customized approach to design,” said Elena Mendez, Vice President, Sheraton, Westin and SSB brands in Europe, Africa and Middle East. “The designation of the Sheraton Grand status heralds in a new era for the renovated hotel, becoming one of London’s emblematic historic hotels once again, further reinforcing Sheraton as a trusted voice in global travel.”
Having originally opened in 1927 at the height of the “Roaring Twenties,” the 303-room Sheraton Grand London Park Lane has undergone a complete transformation of its guest rooms and public spaces, combining the modern touches of a luxury hotel with careful restoration to retain the original elegance and Art Deco glamour of this historic property. The renovation features the addition of 43 Sheraton Club rooms and suites, which offer exclusive access to the Sheraton® Club Lounge, a private space where guests can enjoy complimentary breakfast, drinks and snacks during the day, a taste of The Palm Court afternoon tea, a full bar and evening canapés. For business travellers, the Club Rooms and suites also include complimentary use of a private meeting room within the Sheraton® Club Lounge, which can seat up to eight people.
In addition to the Club rooms, the hotel’s 21 suites have been reconfigured to maximize space, with select rooms offering the option to connect adjoining suites, allowing for larger family travel. The hotel’s Grand Suite is a statement in luxury, comprised of an entrance lobby, master bedroom and bathroom, and living and dining areas. Rooms are interconnected with double-width, sliding pocket doors, enabling the entire suite to be opened into a single space.
From its heyday as the hangout of choice for socialites, celebrities and the aristocracy, the Sheraton Grand London Park Lane has a history of bringing people together in the heart of Mayfair. In the hotel’s famous Palm Court Lounge, sleek furniture and a magnificent stained glass ceiling provide the backdrop to a vibrant atmosphere and lively social scene. In keeping with the tradition of the grand hotel lounges of the 1920s and 30s, breakfast, Afternoon Tea, dinner and cocktails are served, as well as imaginative menu additions through Paired, the Sheraton brand’s food and beverage programme that offers small plates and eclectic bar snacks served alongside suggested premium wines and local craft beers. The Sheraton Grand London Park Lane also boasts a new Italian restaurant, Mercante, for hotel guests and visitors alike, as well as the Smith & Whistle bar, opened last year, a perfect place for an after-dinner drink or weekend catch-up with friends.
The Sheraton Grand London Park Lane will officially relaunch in October 2016, with rates starting at £249 for a classic room. For more information or to book, please visit www.sheratonparklane.com.
Showcasing the Best of the Sheraton Brand around the World
Sheraton Grand is just one of many initiatives currently underway for Sheraton 2020, a comprehensive 10-point plan revealed in June 2015 designed to put Sheraton Hotels and Resorts firmly back into the global spotlight. A nod to the plan’s clear five year vision, Sheraton 2020 also includes a new multi-million Sheraton-focused marketing campaign; the launch of a new elevated food and beverage lobby program, Paired; continuous innovation of the Sheraton guest experience; an unwavering commitment to service excellence; the implementation of revenue and profit-driving initiatives to benefit owners and developers; and a goal of opening more than 150 new Sheraton hotels worldwide by 2020.
About Sheraton Hotels & Resorts
Sheraton Hotels & Resorts, the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched “Where Actions Speak Louder,” a multi-channel, multi-million dollar advertising campaign that highlights the brand’s ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service. With work well underway, the brand has already rolled out a variety of initiatives under Sheraton 2020, including Paired, a new imaginative lobby bar menu; the richest SPG promotion in the brand’s history; and Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts. To learn more, visit www.sheraton.com. Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and facebook.com/Sheraton.
SOURCE Starwood Hotels & Resorts Worldwide, Inc.
Sheraton Global Public Relations