Recognition from outside the real estate industry showcases how Coldwell Banker content is impacting marketing efforts
July 27, 2016 // Franchising.com // Coldwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, was recently honored with a number of accolades from various organizations for its exceptional content, public relations and marketing campaigns. The real estate giant recently won an Emmy and took home the award for the best designed mobile app from the Best Mobile App Awards. The company also recently received three of the highest honors for extraordinary public relations campaigns, being named a finalist for a Silver Anvil award and winning a PRSA Award of Excellence and a gold SABRE.
“I am very proud of the efforts of the Coldwell Banker marketing group, and to be recognized by such a broad and diverse group of voters is very rewarding,” said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. “It takes breakthrough content, strategic partnerships and visionary thought leadership to succeed in today’s environment. These awards further demonstrate what makes Coldwell Banker a leader in our industry.”
LXTV Open House NYC: Winner at the 59th Annual New York Emmy® Awards
The Coldwell Banker co-produced “Escape to Saint Martin” episode of LXTV’s Open House NYC won an Emmy at the 59th annual New York Emmy® Awards. The show featured two segments hosted by Sherrylle DeHaarte, an independent sales associate affiliated with Coldwell Banker Real Estate St. Maarten, Hidden Gems of St. Martin and Villa Little Bay Is Island Living at Its Finest. The program was selected by the New York Chapter of the National Academy of Television Arts and Sciences (NY NATAS) for its creativity as well as its artistic and technical excellence.
CBx: Platinum Award for Design Winner at the Best Mobile App Awards
CBx was named the Best Designed Mobile App for transforming the way Coldwell Banker® affiliated agents engage with home sellers to list their home. The award was given at the Best Mobile App Awards, which recognize the most intuitive, creative and unique mobile interface designs for apps across all mobile platforms, from Android, iPhone, Blackberry and Windows Phones to wearables like Android and Apple Watch. Special attention is paid to mobile apps that focus on user experience and interaction. CBx marries the power of big data with an agent’s local expertise to help create a custom listing price that is relevant to the most likely buyer profile in a given community.
Smart Home PR Campaign: Finalist for PRSA Silver Anvil, winner PRSA Award of Excellence
Coldwell Banker Real Estate was named a finalist for a PRSA Silver Anvil Award, and won a PRSA Award of Excellence, for the public relations campaign covering smart home technology. As part of the campaign, Coldwell Banker conducted primary research amongreal estate sales associates and consumers, established relationships with the biggest names in home technology and drove awareness of smart home technology for real estate professionals, home buyers and home sellers through sponsorship of the 2016 Consumer Electronics Show and the CNET Smart Home in Louisville, Kentucky. The annual award honors organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness.
Homes for Dogs Project: Winner of a Holmes Report SABRE and PRSA Big Apple Award
Coldwell Banker Real Estate was awarded a gold SABRE in the “Real Estate & Construction” category at the Holmes Report SABRE Awards for the “Homes for Dogs Project,” a campaign to find homes for 20,000 dogs with Adopt-a-Pet.com, North America's largest non-profit pet adoption website. The campaign helped drive more than 10 million online views of the “Home's Best Friend” commercial, which was rated the highest performing advertisement in the real estate category by AceMetrix, a leader in advertising measurement and analytics. The Homes for Dogs project and Coldwell Banker Real Estate also won a PRSA Big Apple Award in the “Marketing Targeted Specifically to Animal Care” category. Both the SABRE and Big Apple Awards recognize superior achievement in PR, branding, reputation and engagement.
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 47 countries and territories with almost 85,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its websitewww.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.
SOURCE Coldwell Banker Real Estate LLC
Coldwell Banker Real Estate LLC
CooperKatz for Coldwell Banker Real Estate LLC