New App Release from Tropical Smoothie Café Delivers Next-Level Loyalty

Reward Credits, Tiered Status Levels, and Digital Payment All Getting Big Thumbs-Up from Guests

ATLANTA - July 28, 2016 // PRNewswire // - In just a few short weeks since the launch of Tropical Smoothie Café's latest app release, the Tropical Rewards App long-time fans and new users alike are quickly embracing the newest mobile technology features. "Convenient way to earn reward credit," and "Love the instant money-back reward credit at the time of download" are just some of the comments users are sharing on the Google Play Store and the App Store – the two sites where the latest Tropical Rewards App and updates can be downloaded.

At the heart of the Tropical Rewards App is an automatic reward credit earning feature that builds with each purchase. Guests earn $5 for every $55 they spend via the app. As well, new users receive an instant$5 reward credit upon downloading. Users also receive a $5 reward credit for inviting a friend to download and install the app and once their referred friend spends $10 in the café. Best of all, thanks to leading-edge mobile payment technologies that encrypt and protect personal data – guests can link a credit or debit card for easy on-the-go payments, or even place and pay for an online order ahead of time to "Skip the Line®" at participating locations. Other features such as a store locator and the ability to track non-app purchases to earn reward credits in cafés round out a robust app experience not commonly found in fast-casual dining.

"Every new item we bring to our guests, whether it's a smoothie, food, or a technology solution has to answer our 'Eat Better. Feel Better.' philosophy," said Mike Rotondo, CEO for Tropical Smoothie Café. "So we designed the app to make it easier than ever to eat better, and then to instantly feel better about doing so by rewarding them with each visit."

Along with the standard app features that the company calls it's Boosted Level, frequent and repeat guests can also earn additional rewards the more often they order from or visit Tropical Smoothie Café. The Energized Level adds an additional reward of a free menu item on a guest's birthday and automatically unlocks when a guest spends at least $500 in a one-year (12-month) timeframe. Supercharged users receive the benefits of both previous levels plus one free smoothie supplement per week for spending $1000 or more in a one-year period.

"It's a program designed to grow with our guests," Rotondo added. "We've found that once people try Tropical Smoothie Café, they keep coming back for more. The new app makes sure there's always something to thank our guests for making us a part of their healthy lifestyle choices." 

About Tropical Smoothie Café

Founded in 1997, Tropical Smoothie Café is a fast-casual restaurant concept inspiring healthy lifestyles across the country, with over 500 locations nationwide. With snack and meal options for any time of day,Tropical Smoothie Café serves smoothies, salads, wraps, sandwiches, and flatbreads. The rapidly growing franchise has received numerous accolades including being ranked on Entrepreneur's 2015 Franchise 500, 2015 Fast Casual Top 100 Movers and Shakers and Nation's Restaurant News' 2015 Top 200.Tropical Smoothie Café is seeking qualified franchisees to expand throughout the United States in markets such as Atlanta, Houston, Dallas, Charlotte, Philadelphia and Columbus, Ohio, among others. For more information, visit www.TropicalSmoothieFranchise.com.

SOURCE Tropical Smoothie Café

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