Cheers! Four Points® Celebrates International Beer Day
STAMFORD, Conn. - August 5. 2016 - (BUSINESS WIRE) - Point 1: Four Points, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced that it will celebrate International Beer Day, August 5, at its 200+ locations around the world and continue for the entire month of August. Occurring the first Friday of every August since its inception in 2007 in Santa Cruz, California, International Beer Day has become a worldwide party, with the purpose of uniting the world under the banner of beer by celebrating the beers of all nations together on a single day. Four Points, with its passion for beer and its signature Best Brews program, is the perfect location around the world to celebrate and toast this holiday.
Point 2: Every one of the Four Points brand’s 200+ hotels around the world features a destination pub where guests and locals can enjoy the signature Best Brews program that highlights one great local craft brew unique to the locale. Each brew is strategically chosen for its unique flavor, popularity and quality ingredients. A sample of beers on tap at Four Points hotels around the world include Tourist Trappe, a Belgian Tripel style beer from MIA Beer Co, at Four Points Miami Beach; Club Colombia, a pale lager beer by Grupo Empresarial Bavaria, at Four Points Bogota in Colombia; Cristal and Bucanero at Four Points Havana; Paulaner Wheat Beer and Paulaner Lager on tap at Four Points Munich; Tsingtao at Four Points Shanghai; Little Creatures Pale Ale at Four Points Perth; and much more.
Point 3: To celebrate International Beer Day, all Four Points travellers will receive a coaster upon arrival. The coaster can be redeemed for Buy 1 – Get 1 complimentary swag including a Best Brew, specialty coffee, signature treat or snack (each hotel will only offer one perk). All hotels are also giving away koozies, bottle openers and other fun items while supplies last.
Point 4: “From BBQs and tailgates, to festivals and Oktoberfest, Four Points celebrates beer everyday by constantly thinking of new ways to provide guests with access to some of the best beer in the world,” said Paige Francis, Vice President, Global Brand Management for Four Points. “We are excited to participate in International Beer Day this year and continue to show appreciation for great, local craft beer that is unique to each destination.”
For more information on Best Brews, click here
About Four Points
Travel reinvented. With more than 200 Four Points hotels in more than 30 countries, travelers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. Each hotel offers a familiar place with an authentic sense of the local, and friendly genuine service where guests can relax and unwind, watch local sports, and enjoy the brand’s Best Brews and BBQ™ program. To learn more, visit www.spg.com. Stay connected to Four Points on facebook.com/fourPoints.
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SOURCE Starwood Hotels & Resorts Worldwide, Inc.
Aloft, Element & Four Points
Director, Global PR