Vancouver Entrepreneur Receives Prestigious Award After Impressive Sophomore Year

ShelfGenie of British Columbia Owner Joseph Choi Recognized as Franchisee of the Year in 2016, Rookie of the Year in 2015

August 08, 2016 // // VANCOUVER – ShelfGenie – the industry leader in customized Glide-Out™ shelving for the home — honored business owner Joseph Choi with the Franchisee of the Year award at the company’s 2016 Conference.

The Franchisee of the Year exhibits excellent sales performance in their local market, superior customer service ratings and overall contribution to growing and enhancing the brand as a leader in the industry. Recipients have a clear vision for the future of their company and employees. Choi is the first Canadian ShelfGenie franchisee to be awarded Franchisee of the Year following a Rookie of the Year award in North America. In other accolades received this year, ShelfGenie of British Columbia was named a Best of 2016 by based on customer reviews. 

“We started off strong and really kept the momentum going by word-of-mouth referrals for new customers,” said Joseph Choi, who launched the business in late 2014. “In the past year, our team has really committed to educating homeowners in our market and continually delivering the best customer service in our industry. It really is rewarding to come into someone’s home and find storage solutions for the areas that frustrate them the most.”

Choi spent nearly 20 years in the investment industry, as well as 10 years in IT operations. With a desire to break free from the corporate world, he began researching various franchise concepts and found ShelfGenie. In the first year, Choi has experienced tremendous success, earning the title of Rookie of the Year and reaching over $1 million in revenue and was able to grow his team from three employees to 12. With one franchise location serving the Greater Vancouver area, Victoria and Whistler he hopes to expand to Nanaimo and Okanagan in the near future.

“We love being able to recognize franchisees and their teams for the hard work that they put in year in and year out,” said Allan Young, CEO of ShelfGenie. “Joseph has shown phenomenal leadership from the beginning by embracing our core values and developing the brand in his market. His path to success is one that we know can be replicated across North America.” 

Catering to the quickly-growing demand for home improvements for the aging-in-place across the country, ShelfGenie is a franchise concept that designs, builds, and installs custom-made glide-out solutions into pre-existing spaces including boats, RV’s, under stairs, kitchens, and baths. Installing ShelfGenie increases storage space and improves accessibility and organization for homeowners.

About ShelfGenie

Based in Atlanta, GA and founded in 2000, ShelfGenie is the industry leader in customized cabinet shelving solutions. With more than 160 territories operating throughout 30 states, D.C., and Canada, ShelfGenie solutions are tailored to a consumer’s needs and the way they live. ShelfGenie affordable, high-impact shelves are designed to provide homeowners with easy access to their belongings in the kitchen, pantry, bathroom, garage or anywhere there is a cabinet or shelf. For more information on ShelfGenie, visit

SOURCE ShelfGenie

Media Contact:

Anne Whealdon
Fishman Public Relations
(O) 847.945.1300, ext. 232


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