The Bar Method® Turns 15
Barre-based fitness pioneer celebrates with free classes and promotions nationwide, a new Express Class and #WhyDoYouBar campaign.
SAN FRANCISCO - Aug. 15, 2016 // PRNewswire // - The Bar Method, an industry leader in barre-based fitness, announced today that it will offer free classes to new clients nationwide on August 20 and 21 in honor of its 15th anniversary. Known for its safe, fun, hour-long workouts, The Bar Method was established in 2001, providing wellness seekers a way to strengthen and tone all major muscle groups with low impact, isometric exercises, followed by periods of stretching to elongate, strengthen and align the body. Today, there are 95 franchise locations across the United States and Canada.
The Bar Method 15th anniversary celebration will include 15 percent off select memberships and retail, new branded merchandise, in-studio parties with refreshments, treats and giveaways, and a special throwback music playlist. Additionally, The Bar Method will also offer a free month of Bar Online with savings of $15.
For students looking to maximize results, but are limited on time, The Bar Method is announcing the launch of its first Express Class where they can get back 15 minutes of time in their busy day. A direct response to client demand for getting in an out of the studio in under an hour, the Express Class will feature 45 minutes of fast-paced and high-intensity exercises. It will incorporate the same attention to safety, technique and muscle sculpting moves that clients are accustomed to. The Express Class will begin rolling out in studios this September.
"The Bar Method has cultivated a community of dedicated and passionate clients, resulting in strong and consistent growth for our brand since our founder, Burr Leonard, introduced this life-changing workout to the world 15 years ago," said The Bar Method CEO Jay DeCoons. "This milestone is an opportunity for us to really give back to the students who have been with us on the journey and to welcome those who may be trying The Bar Method for the first time."
The Bar Method is asking its community of teachers, owners, students and employees #WhyDoYouBar – a call-to-action to share what the work out means to them with a photo, video and short description on social. Participants who share their story and hashtag #WhyDoYouBar will automatically be entered for a chance to win branded Bar Method apparel.
For more information on The Bar Method 15th anniversary, and to share personal stories, visit:www.barmethod.com/whydoyoubar.
For more information on The Bar Method, visit: www.barmethod.com
About The Bar Method
The Bar Method, founded by Burr Leonard in 2001, is an industry leader in bar-based fitness. Built on the body-elongating practice of dance conditioning, the science of physical therapy and the pace of interval training, The Bar Method is the most targeted and effective body-sculpting workout. The company launched its franchise operations in 2008. Today, there are 95 locations in the U.S. and Canada; and an online store offering branded apparel and custom exercise accessories. In 2014, the company launched Bar Online, a membership-based online class series.
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SOURCE The Bar Method