Specialty Retail Franchise Opens 50th Store Amidst Global Spice Craze
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Specialty Retail Franchise Opens 50th Store Amidst Global Spice Craze

New Leadership at The Spice & Tea Exchange to Leverage Marketplace Growth Opportunities

August 23, 2016 // Franchising.com // St. Augustine, FL – As The Spice & Tea Exchange nears the opening of its 50th store, a progressive new leadership team is gearing up to drive the brand to even greater heights as consumer fascination with global spices is at an all-time high.

Meanwhile, co-founder Clay Freeman, who opened the store that seeded the company in 2005 and helped grow the concept into a national franchise brand with more than $15 million in annual sales, recently stepped down as a managing partner of the company to share his passion of global spices and teas as a store owner. His location, to open this month in Idaho Springs, Colo., marks the 50th milestone store for the flourishing brand.

Since it began franchising in 2008, The Spice & Tea Exchange has naturally allured guests into becoming franchisees with its 18th Century trading post décor, charming atmosphere and robust aromas. Over the last eight years, the franchise has grown into a leader in the specialty-retail market, offering an array of seasonings, spices, loose leaf teas, salts, sugars, gifts and accessories, to an increasingly food-conscious consumer market. By the end of this year, The Spice & Tea Exchange will open 12 new stores and expects to continue expansion at a steady pace in 2017. 

To facilitate growth, a new leadership team spearheaded by CEO Amy Freeman and COO Penny Rehling, have already taken initial steps to introduce initiatives designed to leverage growth opportunities.

Both Freeman and Rehling have played an integral role in building The Spice & Tea Exchange since its inception.

“We see tremendous opportunity for the brand in terms of growth and scope,” Amy Freeman said. “It’s an exciting time for us and our new and existing franchisees. Every new initiative introduced will be designed with our franchisees’ success in mind.” 

As CEO, Amy Freeman will focus her efforts on providing an innovative strategic vision for the organization. She has provided critical leadership to the company since its founding with a focus on franchise sales and development. Her former experience affords her unique insight into franchise ownership and the composition of the company as a whole.

With unrivaled passion for the company, Rehling will ensure that the brand’s mission of “Creating & Sharing the Experience of a More Flavorful Life” continues to be honored as a core component of everything the company does.

“The Spice & Tea Exchange prides itself on being an experience-based store. It is a place where our guests are allowed hands-on interaction with quality spices and teas.  Our guests have the opportunity to open the jars and smell, which invokes all of their senses,” Rehling said. “Whether guests are advanced cooks, beginners, new to teas or loose leaf enthusiasts, our knowledgeable and trained team members can assist their needs.”

Amy Freeman notes that the outlook remains strong for store profitability and system growth based on heightened consumption of global spices and teas and a high value placed on positive, in-store experiences. 

“Millennials and the country as a whole are cooking with more unique and natural spices and drinking more loose leaf tea than ever before,” she said. “It’s a great time to be us.” 

About The Spice & Tea Exchange

The Spice & Tea Exchange® was founded in 2008 with a vision to create a one-of-a-kind retail shopping experience. The company has nearly 50 franchise stores across the United States, providing guests with more than 140 spices and 75 exclusive hand-mixed blends, naturally-flavored sugars, salts from around the world and more than 30 exotic teas. For more information, visit https://www.spiceandtea.com/. For franchising information, visit http://franchise.spiceandtea.com/.

SOURCE The Spice & Tea Exchange

Media Contact:

Alissa Stevens
Fishman Public Relations



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