August 25, 2016 // Franchising.com // InterContinental Hotels Group, one of the world’s leading hotel companies, has today announced that the group will add five new Holiday Inn and Holiday Express hotels to its growing presence in Germany. IHG recently announced a record for new signings at its half-year results. Having signed 4k rooms (24 hotels) within the first half of the year, this is the company’s best signings performance since 2008.
The new developments will be in three federal states across the country and reflect IHG’s successful strategy in the region, one of the key drivers being working with Multiple Development Agreement (MDA) partners to place properties in the right locations where there is guest demand. Germany is one of the top ten regions for inbound travel in 2016*[i], and domestic travellers are increasingly choosing to stay at midscale brands, fuelling demand for Holiday Inn Hotels & Resorts, an engine of growth for IHG.
Robert Shepherd, Chief Development Officer Europe, IHG, said: “The German hotel market is accelerating at pace and we are well positioned to take advantage of the appetite for branded growth. 57% of the market is unbranded, so there is a lot of opportunity for IHG to add value with our international brands. Several of our signings in the last few months have been with long-standing partners of IHG, who have signed multiple development agreements with the company. It’s a great start as we head into this quarter.”
The signings are confirmed to develop properties within the following regions:
As part of the MDA signed with long-standing partner TriStar, who will be the owner and franchisee of the hotel, Holiday Inn Express Pforzheim will be a new build with the advantages of our next generation design.
Baden-Wuerttemberg will also benefit from two further Holiday Inn brand family hotels within Mannheim.Holiday Inn Mannheim City – Hauptbahnhof is ideally located outside Mannheim train station and within walking distance of the city centre, financial district and University of Mannheim.
It will open in 2018 and has been signed in conjunction with MDA partner Primestar. The second largest city in Baden-Wurttemberg after Stuttgart, travellers will be able to enjoy the iconic Luisenpark, just twenty minutes’ walk from the hotel’s location. It will also feature an Open Lobby, a central element to the development of newly built Holiday Inn hotels. The lobby enables dwell time for our guests and the community alike.
Holiday Inn Express Mannheim will be located within Mannheim City Centre. Owned and franchised by MDA partner Foremost Hospitality, the new build hotel will have 160 rooms and feature next generation design.
Holiday Inn Express Regensburg will be constructed with Hubert Haupt Immobilienmanagement GmbH. The hotel will be franchised by Success Hotel Management GmbH, a MDA partner who already license four other Holiday Inn Express hotels.
Franchised by TriStar, Holiday Inn Express Oberhausen will feature next-generation design and is set to open in 2018. Oberhausen is a city of cultural nuances: it annually hosts the International Short Film Festival, but is also a hub for the steel industry. The hotel will have 140 rooms.
IHG has 64 hotels in Germany and 33 in the pipeline, including 53 Holiday Inn brand family hotels open with 32 in the pipeline.
Figures correct as of: 30th June 2016
[i] According to the Tourism Economics Database as of July 2016
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN® Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,000 hotels and 750,000 guest rooms in almost 100 countries, with more than 1,400 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with more than 96 million members worldwide.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.
SOURCE IHG® (InterContinental Hotels Group)