Pizza Pizza Visits University Campuses In Search Of The Next Face For Its Pizza Box

FROSH students are invited to become #PizzaFamous. 

September 08, 2016 // Franchising.com // TORONTO, ON – Canada´s leading pizza chain is going back to school. Pizza Pizza´s street team is on an 11-stop campus tour this week to help fuel students as they get ready to tackle university life and this year, they´re helping students add something to their resume.

Students will have the opportunity to take a photo in Pizza Pizza´s photo booth for a chance to have their face featured on the next Pizza Pizza box as part of a #PizzaFamous contest. The pizza chain will also give out free slices and discount coupons to students just for entering. The aim is to give away over 30,000 slices of hot and fresh pizza during the tour.

Pizza Pizza´s Frosh Tour, now in its fourth year, will make stops at key events at each university, including carnivals, sidewalk sales, concerts, and tailgate parties. The initiative is a greater part of the company´s #ShareTheMoment social media campaign, where customers are encouraged to share photos of themselves enjoying pizza with their friends and family.

“Students are a huge part of our business and, therefore, we want to reflect that on our packaging in an exciting way,” said Pat Finelli, Chief Marketing Officer for Pizza Pizza. “Can you imagine getting a pizza delivered to your dorm room with a picture of you and your friends on the box? It doesn´t get cooler than that.”

Pizza Pizza´s Frosh Tour began on place September 6 and will run until September 14, stopping at the following schools:

  • Queen´s University in Kingston, Ontario
  • Brock University in St. Catharines, Ontario
  • Western University in London, Ontario
  • University of Ottawa in Ottawa, Ontario
  • McGill University in Montreal, Quebec
  • Laurier University in Kitchener, Ontario
  • Windsor University in Windsor, Ontario
  • McMaster University in Hamilton, Ontario
  • University of Manitoba in Winnipeg, Manitoba
  • Carleton University in Ottawa, Ontario
  • University of Toronto Scarborough in Toronto, Ontario

About Pizza Pizza Limited

With more than 730 locations spread across seven provinces, Pizza Pizza Limited is Canada´s pizza pioneer and a quick-service restaurant leader. The company operates two banners, Pizza Pizza and Pizza 73, that together with its network of operators and franchise partners, deliver quality food choices, diverse menus and exciting promotions for all tastes, lifestyles and budgets. Since 1967, Pizza Pizza Limited has been guided by a vision to provide the “best food, made especially for you” with a focus on quality ingredients, customer service, continuous innovation and community involvement. Visit www.pizzapizza.ca and www.pizza73.com for more information.

SOURCE Pizza Pizza Limited 

Contacts:

Sarah Todd
Torchia Communications
(416) 341-9929 ext. 224
saraht@torchiacom.com

Kathleen Stelmach
Torchia Communications
(416) 341-9929 ext. 227
kathleen@torchiacom.com

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