Bennigan’s Stirs Up National Monte Cristo Day Madness
Holiday honoring world famous sandwich coincides with annual ‘Halfway to St. Paddy’s Day’ festivities
September 09, 2016 // Franchising.com // DALLAS – Bennigan’s, the beloved home of friendly Irish hospitality, is celebrating National Monte Cristo Day and Halfway to St. Paddy’s Day with a Legendary party worthy of its Irish heritage.
Beginning Tuesday, Sept. 13, guests can enjoy a FREE World Famous Monte Cristo with the purchase of any item of equal or greater value. And because Bennigan’s knows that one day is not enough time to satisfy your Monte craving, they are extending the national holiday to a two-week celebration!
That’s right. As if you needed another reason to head to Bennigan’s, this is your chance to enjoy the World Famous Monte Cristo for free from Sept. 13 through 26.
“No one has successfully created a Monte Cristo as Legendary as Bennigan’s, which is why we take National Monte Cristo Day so seriously,” said Legendary Restaurant Brands Chairman and CEO Paul Mangiamele. “In honor of our 40th Anniversary, we have extended this year’s celebration so that guests dining in our restaurants all across the globe will get to experience the joy of biting into one of life’s greatest indulgences.”
Bennigan’s World Famous Monte Cristo starts with honey wheat bread layered with tender ham, roasted turkey and Swiss and American cheeses. It’s then batter-dipped, gently fried and coated with powdered sugar, and served with red raspberry preserves for dipping.
In addition to the Monte Madness, on Thursday, Sept. 17, Bennigan’s restaurants throughout the chain’s global system will throw their annual Halfway to St. Paddy’s Day parties, with Irish-themed food and drink specials, live entertainment, green beer and more.
In addition to its chef-driven menu, guests won’t want to miss out on Bennigan’s generous pours of such Irish-themed specialty cocktails as The Skinny Leprechaun, Celtic Hurricane, Long Ireland Iced Tea or the Shamrockin’ Sangria.
Now with more than 150 restaurants open or under contract worldwide, Legendary Restaurant Brands LLC is continuing to experience strong growth while simultaneously redefining casual dining. Since the end of 2012, the company has opened new franchise locations in Clarksburg and Frederick, Md; Santa Clara and Fremont, Calif.; Melbourne and Panama City, Fla., Saddle Brook, NJ; Tysons Corner, Va.; Veracruz, Mexico; Larnaca, Cyprus; and Dubai, UAE.
Additional restaurants are planned for California, Florida, Kentucky, New Jersey, Tennessee, Texas, Pennsylvania and Virginia; and internationally in Mexico, Central America, Cyprus, Saudi Arabia, Qatar and South America.
For your nearest location, menu, hours and additional information, visit Bennigans.com.
About Legendary Restaurant Brands
Legendary Restaurant Brands owns the iconic Bennigan’s and Steak and Ale brands – the pioneers of casual dining – as well as the non-traditional, fast-casual concept, Bennigan’s On The Fly. Bennigan’s is a high-energy neighborhood restaurant and tavern that is redefining casual dining. With chef-driven food, innovative drinks and warm, friendly Irish hospitality, this Legendary brand delivers memorable dining experiences to every guest and compelling returns to all its franchisees. Steak and Ale is another American classic poised for a triumphant return. Redefined as a 21st Century polished-casual concept, the new Steak and Ale will once again set the standard for affordable steakhouses. Bennigan’s and Steak and Ale are celebrating their 40th and 50th anniversaries, respectively, in 2016.
For franchising information, visit Bennigans.com or call 855-GOT-BENN.
SOURCE Legendary Restaurant Brands
Founder & Principal