Sheraton® Hotels & Resorts to Debut in Saint-Hyacinthe, Quebec
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Sheraton® Hotels & Resorts to Debut in Saint-Hyacinthe, Quebec

New Signing Marks Starwood’s 13th Hotel in the Province of Quebec

STAMFORD, Conn. - September 13, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced plans to expand its iconic Sheraton brand in Quebec with the signing of the Sheraton Saint-Hyacinthe Hotel. Owned by Beauward Shopping Centres LTD, the hotel will be connected to the new 230,000 square foot congress centre of Saint-Hyacinthe and Galeries Saint-Hyacinthe. Slated to open by the end of 2017, Sheraton Saint-Hyacinthe Hotel further expands Starwood’s growing presence in the province of Quebec.

“Sheraton Saint-Hyacinthe represents another strong addition to the expanding Sheraton portfolio in the province of Quebec,” said said Bob Jacobs, Vice President of Brand Management, Sheraton North America. “As one of the most global hotel brands in Starwood’s portfolio, Sheraton continues to experience accelerated growth in key markets. Fuelled by strong partners like Galeries St-Hyacinthe we are working toward our goal of adding 150 new hotels by the year 2020 across the globe, and the signing of Sheraton Saint-Hyacinthe is an important step in building that momentum in Quebec.”

Sheraton Saint-Hyacinthe will feature 205 guest rooms including 28 suites, spread over 16 floors. The hotel will offer a third-party restaurant, fitness centre and indoor pool, as well as the Sheraton® Club Lounge – a private space on the 17th floor where guests can enjoy complimentary breakfast, drinks and evening hors d’oeuvres. Additionally, the hotel will feature 3,860 square feet of function space spread across six meeting rooms as well as direct access to the municipal congress centre of Saint-Hyacinthe and Galeries Saint-Hyacinthe.

“We are pleased to be working with key partners, including Starwood Hotels & Resorts to bring Sheraton to Saint-Hyacinthe,” said Marc Bibeau, President of Beauward Shopping Centres LTD. “This new hotel will grant Saint-Hyacinthe a distinct visibility in the highly competitive business tourism market, bringing considerable economical results to the region. The Sheraton brand is an ideal fit for the location and our overall vision; we’re delighted to welcome a brand that seeks to create effortless travel experiences for its guests.”

“Beauward is excited to be overseeing this important project for the city of Saint-Hyacinthe,” said André Fortin, Vice-President of Development, Beauward Construction. “We have high ambitions for the hotel and believe that working with the internationally-renowned Sheraton brand will significantly raise the bar in the area.”

Sheraton Saint-Hyacinthe Hotel will be located within Galeries Saint-Hyacinthe, a commercial and office complex comprising of 150 stores with 500,000 square feet of retail space. The site includes 170,000 square feet of existing office space across several buildings that registers over four million visitors annually.

Located in the Montérégie region near Montréal, Saint-Hyacinthe offers a blend of town and country. The region is known as the agri-food capital of Québec and the first Canadian member of the prestigious international Association of Science Parks.

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About Sheraton Hotels & Resorts

Sheraton Hotels & Resorts, the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched “Where Actions Speak Louder,” a multi-channel, multi-million dollar advertising campaign that highlights the brand’s ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service. With work well underway, the brand has already rolled out a variety of initiatives under Sheraton 2020, including Paired, a new imaginative lobby bar menu; the richest SPG® promotion in the brand’s history; and Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts. To learn more, visit Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and

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SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contacts:

Tanya Elm
Sheraton Global Public Relations

Cynthia Bond
Starwood Hotels & Resorts

Dan Young
Starwood Hotels & Resorts




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