September 14, 2016 // Franchising.com // DULUTH, Ga. – In preparation of an aggressive expansion campaign, Discovery Point Child Development Centers continues to grow its leadership team with the hiring of Lori Kern as its new Director of Marketing. Kern’s announcement comes just days after Spencer Reid joined as Vice President of Franchise Development at Discovery Point.
Kern brings more than 18 years of marketing experience to her new position as well as an expertise in franchise systems. Her background includes positions as Director of Marketing for Morrison Healthcare and Vice President of Marketing for Carvel Ice Cream. She also has served as Brand Manager for TCBY and Director of Marketing for UniShippers.
Kern says it was the corporate culture and a chance to influence young lives that attracted her to Discovery Point.
“You feel like family as soon as you walk through the door at any one of the Discovery Point Child Development Centers,” Kern said. “This culture translates to the corporate team, creating an environment where everyone is working together to set a new standard of excellence when it comes to child development.”
Discovery Point Founder and CEO Cliff Clark says that Kern gives Discovery Point a depth of marketing experience and expertise needed to support the chain’s current centers as well as future growth.
“Lori has a strong, proven track record of developing innovative solutions and leveraging market trends in order to help companies take a leadership position in their industry,” Clark said. “We are excited to have her as a part of our team as we continue to expand our system. We expect her to play an important role in that growth.”
With almost 50 locations throughout the Southeast, Discovery Point Child Development Centers® provides safe, educational and nurturing environments for growing children. Discovery Point partners with Teaching Strategies in using the nationally recognized early childhood education program, Creative Curriculum System® for Preschool. Since opening its first location in an Atlanta suburb in 1988, Discovery Point has been a leader in childhood enrichment and care, expanding beyond its Georgia roots into Florida, North Carolina and Tennessee with plans under way to reach new markets nationwide. Discovery Point Child Development Centers® was recognized by Entrepreneur Magazine in its “Franchise 500” and ranked #22 on its “Red-Hot Franchise” list for 2013. More information about Discovery Point and Discovery Point franchise opportunities is available by calling (888) 997-2182 or visiting discoverypointfranchise.com or discoverypoint.com.
SOURCE Discovery Point Child Development Centers®