September 14, 2016 // Franchising.com // TAMPA, Fla. – The Melting Pot® Restaurants, Inc., the world’s premier fondue restaurant and a leading polished casual dining franchise, announced today its newest tasting program, The Melting Pot Uncorked. Kicking off Sept. 20 through Nov. 15 at participating locations, The Melting Pot is bringing an authentic wine and pairing experience to guests nationwide with its Fondue & Wine Fest, which will offer various opportunities for diners to both taste and learn about different wine selections and their compatibilities with fondue as well as a unique pairing menu.
“Wine has become such an integral part of the dining experience. This is especially true among millennials who crave the opportunity to share an evening with friends over a bottle of wine and great food,” said Paul Brown, beverage manager of The Melting Pot Restaurants, Inc., “Millennials are also leading the trend in attending wine and beer festivals, where they can taste new wines and discover the heritage of the unique varietals. We are bringing a little of the fun and discovery of the wine festival experience to our guests’ at The Melting Pot.”
Embracing this trend, The Melting Pot created a signature program this fall, featuring exceptional wines front and center and the opportunity to show guests how their wine selection can enhance the flavors in their fondue.
“We take pride in using exceptional ingredients, so our Fondue & Wine Fest and limited-time pairing menu are designed to showcase the impact these ingredients have when paired with our wine selections,” said Jason Miller, executive chef of The Melting Pot Restaurants, Inc., “Our guests will be taken on a true wine country tasting experience tableside. We encourage our guests to become ‘fondue sommeliers’ and visionaries by empowering them to create their idea of a perfect meal that will open their palate to flavors they’ve never tasted before.”
The Melting Pot Uncorked will feature an authentic wine & pairings menu, which was created and expertly paired onsite and in collaboration with several vineyards in California wine country. The menu highlights industry leading West Coast wines to pair with specific menu items, such as the Spinach Artichoke Cheese Fondue. From California’s First Family of Chardonnay to a founding family of California Cabernet, The Melting Pot Uncorked gives guests the opportunity to learn about the rich winemaking history. Guests will not only learn the wine’s unique story but the tradition and quality of The Melting Pot’s fondue creations, including the new Blackberry Crush Dark Chocolate Fondue with a Decoy Merlot infused Lava Cake.
The Fondue & Wine Fest will offer a variety of ways guests can enjoy their tasting experience, including:
For guests purely looking to sip while they dip, a full list of eight featured wine selections will be available in five and eight-ounce glasses, as well as full bottles. For more information on The Melting Pot Uncorked program, visit https://www.meltingpot.com/uncorked-about-the-wine.aspx.
The Melting Pot operates more than 125 restaurants across 35 U.S. states, Canada, Mexico, Saudi Arabia, and the United Arab Emirates, and has over 10 locations in development internationally. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of unique entrées served with signature dipping sauces. The menu features a variety of à la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrées and chocolate fondues.
Founded in 1975, The Melting Pot has offered a unique fondue dining experience for more than 40 years. As the premier fondue restaurant franchise, The Melting Pot Restaurants, Inc. has more than 125 restaurants in 35 U.S. states, Canada, Mexico, Saudi Arabia and the United Arab Emirates and over 10 international locations in development. A leading polished casual dining franchise, The Melting Pot was recognized as the No. 2 casual dining restaurant in the Nation’s Restaurant News 2016 Consumer Picks report. Known for offering a choice of fondue cooking styles and a variety of unique entrées, The Melting Pot’s menu also features cheese fondues, salads, fine wines and chocolate fondue desserts. Fondue fans can join The Melting Pot’s Club Fondue for exclusive promotions, special events, and advance holiday reservation privileges. The Melting Pot is an affiliate of Front Burner, a restaurant management company headquartered in Tampa, Florida. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with The Melting Pot, please visit www.meltingpotfranchise.com.
Front Burner is a franchise management company headquartered in Tampa, Florida. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with 126 restaurants in the U.S., Canada, Mexico, Saudi Arabia and the United Arab Emirates, and 10 locations currently in development internationally. For more information, visit http://www.frontburnerbrands.com.
SOURCE The Melting Pot Restaurants, Inc.
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