Crowne Plaza® Brand Announces Timo Weiland As Style Director For The Americas Region
Hotel Team Uniform Collection Sketches Unveiled as Part of Crowne Plaza Accelerate Plan
September 15, 2016 // Franchising.com // InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, announces at New York Fashion Week that Timo Weiland, New York based Womens and Menswear brand, has been appointed as Style Director for the Crowne Plaza® brand in the Americas and will design a new collection of hotel team member uniforms.
Timo Weiland’s aspiring, dynamic and travel-minded style for the modern consumer complements the Crowne Plaza brand’s guest’s desire for holistic business travel offerings to enhance productivity while feeling restored and inspired.
In June, IHG announced the Crowne Plaza Accelerate plan which includes a $200 million investment in the brand for the Americas region. The plan ensures that the brand remains at the forefront of the new way of doing business with design-led, culturally-relevant and technology-enabled solutions. The Crowne Plaza Accelerate plan was built to enhance brand performance and further create a guest experience with modern swagger.
Momentum by Timo Weiland, the new collection of hotel team uniforms for all Crowne Plaza Hotels & Resorts in the Americas region exemplifies another step forward in creating a new design-led guest experience. The sketches from the collection will be showcased at the Timo Weiland fashion show during New York Fashion Week.
Eric Lent, VP, Holiday Inn® and Crowne Plaza®, The Americas said: “As part of the Crowne Plaza Accelerate plan we are pleased to be working with Timo Weiland as Style Director for the Americas region. Timo Weiland has an ambitious, fresh energy and draws on inspiration from travel and culture which makes them the ideal partner for the Crowne Plaza brand. Momentum by Timo Weiland embodies the confident, successful and trend-forward mindset that the brand’s guests exhibit personally and expect from their favorite brands.”
The innovative fashion minds of the Timo Weiland brand - Timo Weiland, Alan Eckstein and Donna Kang will lead the uniform design process from ideation to final creation and production using inspiration from their own travels as well as meeting with team members at Crowne Plaza properties. The uniform design and launch of Momentum by Timo Weiland is one of the many ways that the Crowne Plaza brand is creating distinctive and sophisticated designs to Make Business Travel Work for today’s modern business travelers.
Timo Weiland added: “The Timo Weiland designed Crowne Plaza brand uniforms for men and women embody a signature classic prep style with a modern, tech twist. The designs are elegant and handsome with ease-of-movement in the tailoring and refined details. The color palette, textures, and silhouettes set the tone aligning with the design–led philosophy exemplified by the interiors of Crowne Plaza properties.”
Momentum by Timo Weiland will be worn by all hotel team members at Crowne Plaza hotels starting in 2017. For more information about the Crowne Plaza Accelerate plan, Timo Weiland and to view sketches of the new uniform design collection, visit www.crowneplaza.com/accelerate.
IHG® (InterContinental Hotels Group) LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN® Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,000 hotels and nearly 750,000 guest rooms in almost 100 countries, with more than 1,400 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with more than 96 million members worldwide.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.
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