September 20, 2016 // Franchising.com // Manila, Philippines – UFC Gym® today announced an exclusive 10-year partnership with the Fitspiration Philippines Corporation to open 30 locations throughout The Republic of the Philippines. The first signature UFC Gym, scheduled to open in early 2017, will be located in the Glorietta, Makati City section of Manilla.
“We’re very excited to embark on this exclusive partnership to expand UFC Gym’s global footprint throughout the Philippines,” UFC Gym Chief Executive Officer Brent Leffel said. “Filipino fight fans understand our brand and partnering with Fitspiration PH is a perfect fit to help Manilla’s fitness enthusiasts Train Different while working to achieve their individual fitness goals.”
Based in Metro Manila, Fitspiration Philippines Corporation (Fitspiration PH) is a new entity comprised of key players in the Philippine fitness industry. Believing in the power of fitness to change lives, the company has entered an unprecedented partnership with the UFC Gym to develop the brand, and its unique alternative fitness programs in the country and make it available to Filipinos at large.
“In almost two decades of bringing major players in the Fitness industry to the country, I know a winner when I see it and make no mistake, UFC Gym is a winner,” Fitspiration Philippines President Mark Dayrit said. “A strong international brand built from the ground up, coupled with a unique, and perhaps more importantly, family-friendly lineup of MMA-inspired programs will undoubtedly breathe new life to the fitness industry here in the Philippines. This exactly what Filipinos have been waiting for and soon enough, everyone in the country will finally be able to Train Different.”
“We are thrilled to be working with the Dayrits, as they have a long history of providing the Philippines with state of the art training and fitness facilities, making this the perfect partnership” UFC Executive Vice President and General Manager – Asia Kenneth Berger said. “Asia is one of the UFC’s fastest growing markets and fight fans in the Philippines are some of the most passionate around the world. We are excited to be leading the way, making MMA more accessible for Filipino fans to train and increase their fitness through the sport."
“I’ve been a fan, from the early days of Royce Gracie’s dominance, to The Ultimate Fighter® resurgence, to its current place as a mainstream sports icon,” Fitspiration Philippines Marketing Director Michael Tiu said. “Like so many people I know, watching UFC serves as the inspiration for a lifetime pursuing martial arts. My life hasn’t been the same since. Filipinos have always been partial to combat sports and with the advent of UFC Gym, fans of all ages will finally be able to take advantage of top level MMA-inspired training at an affordable price. To say I’m excited is an understatement.”
Since debuting in 2009, UFC Gym has opened more than 135 locations throughout the United States, Australia, Canada, South America and the United Arab Emirates. The fitness franchise has continued to grow at a rapid pace with more than 50 locations opening in the past two years and over 50 Gyms expected to open in the next year.
Offering a full-range of functional fitness classes, group and private MMA training, group fitness, personal and group dynamic performance-based training, plus MMA youth programming, UFC Gym creates training programs to fit all ages and fitness levels. UFC Gym programming has been developed through exclusive access to the training regimens of internationally-acclaimed UFC® athletes, providing members with everything they need for the entire family to move, get fit and live a healthy life.
Membership includes unlimited access to UFC’s world-famous Octagon® and signature classes such as Daily Ultimate Training® (DUT®), TRX®, Muay Thai, Brazilian jiu-jitsu, kickboxing, boxing, mixed martial arts conditioning, women’s self-defense, as well as popular group fitness classes.
In addition to the corporate owned signature clubs, UFC Gym also offers the unique opportunity to own and operate a UFC Gym franchise domestically and internationally. For franchise information, visit www.ufcGym.com/franchising.
UFC Gym® is the first major brand extension of UFC®, the world leader in the sport of mixed martial arts (MMA). In alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA-style youth programming, UFC Gym creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC Gym’s TRAIN DIFFERENT® approach has developed an atmosphere where members can see immediate results. UFC Gym is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcGym.com. Like UFC Gym at www.facebook.com/ufcGym, follow at www.twitter.com/ufcGym and www.instagram.com/ufcGym or subscribe at www.youtube.com/UFCGym.
Fitspiration Philippines believes in fitness that goes beyond aesthetics. We believe in the power of fitness to change lives and are committed to making available only the best, most exciting alternative fitness training and education to every Filipino.
UFC® is a premium global sports brand and the largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Sao Paulo and Singapore, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in over 156 countries and territories to more than 1.1 billion TV households worldwide in 29 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.