The Little Gym International Partners With Boudreaux’s Butt Paste

Leading Diaper Rash Brand to Host Monthly Sweepstakes For Free Classes at Children’s Enrichment Franchise

September 22, 2016 // // SCOTTSDALE, Ariz. - The Little Gym International (, the world’s premier experiential learning and physical development center for children ages four months through 12 years, has announced its latest partnership with Boudreaux’s Butt Paste. As a nationally recognized diaper rash care product amongst young moms, Boudreaux’s Butt Paste will be the exclusive diaper rash brand sponsor of the over 200 The Little Gym locations across the U.S.

From October through the end of April, Boudreaux’s will be hosting monthly Facebook contests in which winners will receive a free month of The Little Gym classes at a location of their choosing. The partnership will come to a close in April with Boudreaux’s hosting an ultimate sweepstakes in which fans have the chance to win an entire season of free classes. Additionally, members of The Little Gym participating in Parent and Me classes will be gifted free samples of Boudreaux’s Butt Paste as a token of appreciation for supporting the children’s enrichment franchise throughout the years.  

“As businesses that share a passion for making a positive impact on the lives of children, The Little Gym’s partnership with Boudreaux’s will allow us both to build stronger connections with our customers,” said Ruk Adams, President and CEO of TheLittle Gym International. “Not only will our new relationship with Boudreaux’s build awareness of The Little Gym, but it will also allow us to give thanks to both new and existing members of our gyms.”

“We are excited that Boudreaux’s Butt Paste is a proud partner of The Little Gym. We are excited to help educate parents on kicking diaper rash fast. A rash free butt is key for a happy, moving baby,” said Tiffany McLaud, VP of Marketing of C.B. Fleet. C.B. Fleet is the company that owns Boudreaux’s Butt Paste.

About The Little Gym

The Little Gym is an internationally recognized program that helps children build the developmental skills and confidence needed at each stage of childhood. The very first location was established in 1976 by Robin Wes, an innovative educator with a genuine love for children.  The Little Gym International, Inc., headquartered in Scottsdale, Ariz., was formed in 1992 to franchise The Little Gym concept.   Today, The Little Gym International has over 300 locations in 30 countries.  For more information, visit The Little Gym at  

About Boudreaux’s Butt Paste

Formulated by pharmacist and father of four, George Boudreaux, Boudreaux's Butt Paste is a home grown product born from the need for the best solution to eliminate diaper rash. Created specifically for parents who don't want to settle for anything less than the best, it uses simple, effective ingredients to kick diaper rash fast and is preservative and paraben-free.

SOURCE The Little Gym

Media Contact:

Emily Johnston
Konnect Agency
O: 213.988.8344
D: 213.225.4439
C: 818.861.5665


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