October 17, 2016 // Franchising.com // NASHVILLE, Tenn. - The better-burger franchise concept, Back Yard Burgers, has announced the opening of its new prototype and restaurant of the future in Gulfport, Mississippi. The new restaurant, which is owned by Back Yard Burgers’ largest franchise partner, Resolute Brands LLC, based in Ridgeland, MS, is the first to feature the brand new Back Yard Burgers logo, exterior and interior signage, interior color scheme and décor, open kitchen design, uniforms, furnishings, outdoor patio and even packaging. The new contemporary and open design will be featured in all future restaurants and franchisees will be provided re-design options.
The 3,000 square foot restaurant is located off U.S. I-10 at 10490 Highway 49 in an outparcel at Crossroads Shopping Center, this is the 8th Mississippi location for Resolute Brands who has Back Yard Burger restaurants in the Oxford, Meridian, and five units in the Jackson area – including units in Madison, Flowood and Byram.
The new look and feel of the Nashville-based concept now more accurately complements the high quality food and premium ingredients. In addition to the restaurant redesign, the Back Yard Burgers website has also been updated to complete the extensive re-brand. The new logo takes on a sleeker, more modern look, just like the company’s redesigned stores. The goal of the overall re-brand is to attract and welcome more guests into the restaurants.
“Back Yard Burgers will be celebrating its 30th anniversary next year so this is the perfect time to refresh and modernize our restaurants,” said David McDougall, CEO of Back Yard Burgers. “We hope to impress our loyal guests and well as to turn some new heads by enriching the overall guest experience.”
Resolute Brands, a 19-year franchise partner, is targeting further growth in the Jackson area and in the D'Iberville costal region
“Mississippians are quite vocal about their love for the Back Yard Burger concept,” says Resolute Brands COO Ric Thornburg. “We’re as thrilled as they are to be back in Gulfport – providing the same, amazing flame-grilled burgers, chicken sandwiches, salads and milkshakes in a fresh, modernized environment and show all of our guests our Silver Platter Service.”
The grand opening events are scheduled for October 18 and will include a Chamber ribbon cutting. The better-burger chain and Resolute units are recognized for its above-and-beyond service, similar to that of casual dining restaurants.
Founded in 1987 in Cleveland, MS, Back Yard Burgers is a fast casual, better-burger concept that takes pride in their uncompromising commitment to “providing custom, flame-grilled variety with care.” The company’s franchise partners and employees are passionate about offering the freshest ingredients, allowing their guests to customize their meals and to serving the same high-quality food that they would offer at home to their own family. Along with offering made-to-order gourmet Angus burgers, Back Yard Burgers’ menu includes delicious grilled chicken sandwiches, fresh and creative salads, hand-dipped milkshakes, and freshly baked desserts. Today the franchise brand operates 56 locations (23-company owned and 33 franchised restaurants in 12 states. Back Yard Burgers is a strong supporter Share Our Strength - No Kid Hungry, whose goal is to end childhood hunger in America. www.backyardburgers.com
SOURCE Back Yard Burgers
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