Orangetheory Fitness Opens 500th Studio Amongst Historic Growth

Top Fitness Company Celebrates by Announcing Erin Andrews as Brand Ambassador for 2017 

October 17, 2016 // Franchising.com // Fort Lauderdale, Fla. – Orangetheory® Fitness, the scientifically backed and fast-growing fitness franchise, today announced it opened its 500th studio in Seattle-Ballard, Washington at 2032 NW Market Street, continuing its surge of explosive growth. In fact, the brand has seen a 69 percent increase in studio openings in 2016 from the same time last year. To celebrate this milestone, Orangetheory Fitness is bringing Fox Sports broadcaster and ABC’s Dancing With The Stars television host, Erin Andrews, on board as Brand Ambassador to continue spreading the word about its “Keep Burning” philosophy.

“From the moment I first stepped into the studio, I knew I was going to love Orangetheory Fitness,” said Erin Andrews. “I’ve been around sports and fitness my entire life and can honestly say that I haven’t experienced a brand with a leadership team that exudes as much passion as Orangetheory. Their scientifically designed workout truly produces results, and I’m excited to partner with them to continue raising awareness about this incredible fitness concept.”

Andrews, an Orangetheory Fitness member, will help launch the brand’s 2017 marketing campaign “There is no after,” which aims to further to promote the science behind Orangetheory Fitness and how its members are never simply done with a workout – they are constantly in a state of improvement. The campaign kicks off on January 1, 2017. 

“We knew when we opened our first studio six years ago that we were onto something,” said Dave Long, co-founder and chief executive officer of Orangetheory Fitness. “But what we’ve experienced with Orangetheory Fitness has simply blown me away. We’re excited to celebrate what we’ve accomplished thus far, but are continuing to plan for an even more successful future. Trust me when I say, we are just getting started.” 

Orangetheory Fitness launched its first studio in Fort Lauderdale, Fla. in March 2010, and has transformed into one of the world's top fitness franchises, with 500 studios in 40 states and seven countries, including U.S., Canada, U.K., Australia, Mexico, Dominican Republic and Colombia. The 60-minute, five zone heart-rate monitored interval training concept has helped tens of thousands of members lose weight, get toned and meet their overall fitness goals in a short amount of time. The fitness franchise is on track to open 700 studios by 2017.

For more information about the new studio and membership packages, please call (206) 330-0510 or visit the Orangetheory Fitness Seattle-Ballard website. More information about Orangetheory Fitness is available on Orangetheory’s website. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends

About Orangetheory® Fitness

Orangetheory® Fitness (www.orangetheoryfitness.com) is a scientifically designed, one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory’s heart-rate-monitored workouts are designed to get participants within the target-training zone of 84 percent to 91 percent of their heart rate, which stimulates metabolism and increases energy. Led by highly skilled coaches, each Orangetheory Fitness workout incorporates endurance, strength and power elements through a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights. The end result is more energy, visible toning and the ‘Orange Effect’ – where participants keep burning calories for up to 36 hours post-workout (the Orangetheory Fitness ‘afterburn’) for an average of 500+ total calories burned per every 60 minute workout. The company was ranked #60 in Inc. magazine’s Fastest Growing Private Companies List and #255 in Entrepreneur’s 2016 Franchise 500® list of the top franchises in the world. Visit www.otffranchise.com for area developer and franchise opportunities. 

SOURCE Orangetheory® Fitness

Media Contact:

Amanda Bortzfield (DelPrete)
Account Director
Fish Consulting, LLC
Office 212-794-5293
Cell 561-716-6743

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